Digital Community Engagement Team Lead

Giant Tiger Stores Limited

Job Overview

Location

Ottawa Home Office, Ontario, Canada

Job Type

Full-time

Full Job Description

📋 Description

• As a Digital Community Engagement Team Lead at Giant Tiger Stores Limited, you will play a pivotal role in shaping and executing the company’s social media strategy at the store level, directly influencing how Canadians engage with the brand online and in communities across the country.
• Your day-to-day responsibilities include designing and rolling out store-level social media programs, developing training materials for store leaders, managing influencer and ambassador partnerships, reviewing and approving social media content for brand alignment, guiding a team of social media specialists, identifying risks in content or partnerships, and managing program budgets within allocated limits.
• You will be part of Giant Tiger’s store support team based at the Ottawa Home Office, working in a hybrid model (2 days onsite per week at Walkley Road), contributing to a Canadian retail institution with over 60 years of community-rooted success and a mission to help Canadians save more every day.
• In this role, you will develop leadership and strategic execution skills in digital community engagement, gain experience managing multi-location social media programs, deepen expertise in influencer marketing and brand safety, and grow your impact through mentoring teams and driving consistent, on-brand social presence across hundreds of stores.

🎯 Requirements

• 3–5 years of experience in social media, digital marketing, or community engagement roles
• Proven experience managing and executing social media programs across multiple channels
• Experience developing and delivering training or guidance to support consistent execution across teams or locations
• Experience working with influencers, brand ambassadors, or external partners, including coordinating campaigns and managing relationships
• Strong attention to detail and judgment to ensure content is accurate, on brand, and appropriate prior to publishing
• Ability to manage multiple priorities and deliver work in a fast-paced, high-volume environment

🏖️ Benefits

• Competitive compensation ranging from $66,000 to $99,000 annually, based on experience, skills, and internal equity
• Annual Short Term Incentive Plan bonus of 10% of base salary, tied to company and individual performance
• Company-funded Deferred Profit-Sharing Plan (DPSP) with 6% annual contributions to retirement savings
• Access to flexible, cost-shared health and dental benefits from day one, plus paid time off including vacation, personal days, and additional holiday time between Christmas and New Year’s
• Career growth opportunities with internal promotions, coaching, training, and support for long-term development
• Extra perks including store discounts, parental leave salary top-up, recognition program with monetary rewards, and a safety-first work environment

Skills & Technologies

Senior

Remote

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Giant Tiger Stores Limited

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About Giant Tiger Stores Limited

Canadian discount retailer operating over 260 stores under the Giant Tiger, GTExpress, Scott’s Discount and Tigre Géant banners. Founded in 1961 in Ottawa, the company sells apparel, groceries, and general merchandise through a franchised network and an e-commerce platform, serving rural and small urban markets across Canada.

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