Digital Marketing Manager

Docker Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end paid media strategy and execution across paid search, paid social, display, and programmatic channels, with LinkedIn and Google as primary platforms, aligned to quarterly pipeline and efficiency targets rather than lead volume.
• Manage audience and ABM targeting end to end, including first-party audiences, matched target-account lists, function/seniority/title targeting, suppression, and retargeting, all aligned to Docker’s enterprise ICP.
• Own the full measurement and attribution model: implement and maintain platform conversion tracking (LinkedIn Insight Tag, Google Enhanced Conversions), import offline conversions, and ensure closed-loop reporting in Salesforce to map spend directly to sourced and influenced pipeline.
• Directly own paid search campaigns: build and optimize ad-group and keyword architecture, enforce negative-keyword discipline, implement bid strategies, and avoid paying for terms Docker ranks for organically.
• Allocate budget across channels based on return on ad spend, continuously test performance, and reallocate spend toward high-performing programs while pausing underperforming ones.
• Partner with Web and Marketing Operations to ensure landing-page and conversion-path quality, including campaign-specific destinations, working forms and CTAs, and A/B testing of creative, audiences, and pages.
• Serve as the strategic point of contact for Docker’s paid media agency: set clear direction, provide GTM context and ICP alignment, QA deliverables, and hold the agency accountable to pipeline outcomes—not activity metrics.
• Collaborate with Integrated Campaigns and Product Marketing to execute Tier 01 product launches and ABM programs through paid media, ensuring correct assets, messaging, and destinations for each buyer stage.
• Build and maintain performance dashboards using advanced attribution tools, and own paid media reporting and quarterly business reviews (QBRs) for Growth Marketing and leadership.
• Keep paid campaigns current with Docker’s evolving product positioning and portfolio, refreshing or retiring creative and offers as messaging changes.
• Partner with Marketing Operations to ensure data integrity, tracking accuracy, and proper lead routing across all paid programs.
• Maintain fluency in the modern paid media and measurement stack: Salesforce, marketing automation (e.g., Marketo or HubSpot), ABM platforms (e.g., 6sense), and GA4.
• Bring a disciplined testing framework: develop clear hypotheses, design clean experiments, interpret statistically sound results, and reallocate budget based on learnings.
• Operate with deep awareness of Docker’s developer-adjacent audience and technical product ecosystem, including containers, cloud infrastructure, AI, and open source.
• Deliver against full-year paid contribution to pipeline with accurate attribution across spend, sourced pipeline, and efficiency, establishing a baseline for future measurement.
• Run a continuous testing engine that compounds over time, documenting learnings and reinvesting budget into proven performers.
• Ensure paid media becomes a dependable, efficient pipeline channel for all Tier 01 launches and ABM programs, with the agency functioning as a high-performing extension of the team.
• Deepen integration with Lifecycle and Product Marketing teams to ensure paid media compounds with the broader marketing funnel.

🎯 Requirements

• 5+ years in B2B paid media, performance marketing, or digital demand generation, ideally at a PLG and sales-led SaaS company
• Hands-on expertise building and optimizing LinkedIn Ads and Google Ads (Search) at scale across multiple paid channels
• Deep experience running paid media across multiple regions (NAMER, EMEA, and APAC): geo-targeting, region-specific audience strategy, and localized campaigns that perform in-market
• Demonstrated ownership of pipeline and efficiency targets, not activity or cost-per-lead metrics alone
• Proven experience building and owning a structured channel and experimentation framework: clear hypotheses, clean test design, statistically sound reads, and budget reallocation based on results
• Strong measurement and attribution skill: closed-loop Salesforce reporting, offline conversion import, platform conversion APIs, and judgment to distinguish real pipeline quality from vanity volume

🏖️ Benefits

• Freedom & flexibility; fit your work around your life
• Designated quarterly Whaleness Days plus end of year Whaleness break
• Home office setup; we want you comfortable while you work
• 16 weeks of paid Parental leave (after 6 months of employment)
• Technology stipend equivalent to $100 USD net/month
• PTO plan that encourages you to take time to do the things you enjoy

Skills & Technologies

Docker

REST

Remote

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Docker Inc.

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About Docker Inc.

Docker Inc. provides an open platform for developing, shipping, and running applications inside lightweight containers. Its tools package software and dependencies into portable units that run consistently across environments, accelerating DevOps workflows and cloud-native development. The company offers Docker Desktop, Hub, and subscription services that integrate with CI/CD pipelines and orchestration platforms, enabling teams to build, share, and deploy microservices at scale while maintaining security and governance policies.

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