Digital Marketing Specialist/Coordinator

📋 Description

• • The Digital Marketing Specialist/Coordinator role at Natera supports the planning, execution, and optimization of integrated marketing campaigns, playing a key part in turning data into insights that improve marketing performance and maximize impact across channels.
• • Day-to-day responsibilities include executing digital campaigns across email, web, paid media, social, and video; managing asset trafficking, QA, and deployment; maintaining campaign documentation; coordinating with internal teams and external vendors; tracking KPIs; compiling performance reports using tools like Google Analytics and Power BI; supporting A/B testing and optimization; and managing project timelines and cross-functional workflows.
• • Natera is a global leader in cell-free DNA (cfDNA) testing, dedicated to advancing genetic testing solutions in reproductive health, oncology, and organ health. The company is committed to innovation and improving patient outcomes through accurate, actionable insights, and employs a diverse team of scientists, engineers, and business professionals passionate about transforming disease detection and management.
• • In this role, the individual will develop strong project management and cross-functional coordination skills, gain hands-on experience with marketing analytics and automation platforms, deepen expertise in campaign optimization and performance reporting, and contribute to meaningful marketing initiatives that support Natera’s mission of advancing personalized genetic diagnostics.