Director, Analytics

📋 Description

• • The Director, Analytics role at Kantar Group Limited is a critical leadership position focused on driving the commercialization and delivery of Brand and Marketing Return on Investment (BMROI) analytic solutions, with special emphasis on Kantar’s LIFT ROI Marketing Mix Modelling solution. This role ensures alignment with global and North American analytic strategies while addressing the unique demands of the NA market.
• • Day to day, the Director will lead business development efforts by collaborating with commercial leads and client partners to identify opportunities, build proposals, and respond to RFPs. They will manage financial performance by meeting annual revenue and profit targets, optimize project efficiency and pricing, oversee project lifecycles from scope to insight delivery, coordinate cross-functional teams, maintain strong client relationships, and deliver actionable insights that drive client ROI and thought leadership in marketing mix optimization.
• • Kantar is the world’s leading data, insights, and consulting company, with 30,000 employees helping global organizations succeed by combining deep human understanding with advanced technology. The company fosters an inclusive, flexible, and supportive culture that values diversity, mental well-being, and equal opportunity, encouraging employees to thrive in a fair and innovative environment.
• • In this role, the individual will develop strategic leadership in analytics commercialization, deepen expertise in Marketing Mix Modelling and ROI frameworks, grow revenue and profitability, influence product innovation, and mentor teams while shaping Kantar’s position as a visionary leader in analytics across North America and beyond.