Kantar Group Limited

About Kantar Group Limited

Kantar is a data, insights and consulting company headquartered in London and New York. It provides market research, brand guidance, media analytics and consumer intelligence to clients in more than 90 countries. Formed from various research businesses spun out of WPP, Kantar operates globally through specialist practices in advertising, media, retail, customer experience and innovation. The company employs over 25,000 people and combines survey data, behavioural analytics and predictive modelling to help organisations understand markets, optimise campaigns and drive growth. Services include brand tracking, shopper insights, creative testing, forecasting and digital performance measurement.