Director, Audience Strategy

Acxiom LLC

Job Overview

Location

Remote/Homebased

Job Type

Full-time

Full Job Description

📋 Description

• The Director, Audience Strategy at Acxiom is a senior data and identity expert responsible for designing and activating high-value audiences using Acxiom's RealID identity resolution platform, InfoBase, and partner data assets across US and global markets, serving industries including financial services, banking, insurance, retail, auto, healthcare, pharma, CPG, travel, entertainment, and consumer services.
• Day to day, the role involves designing and deploying audience strategies using InfoBase, Personicx segmentation, and third-party data; building audiences based on lifecycle stage, behavioral intent, financial capacity, and psychographics; translating client objectives into targeting frameworks for acquisition, suppression, lookalike, and cross-sell use cases; owning deep SME-level knowledge of Acxiom and partner data assets; building reusable audience frameworks and best practices; managing model development for response propensity, LTV, and lookalike models; integrating InfoBase attributes into modeling; translating audience definitions into activation-ready segments across digital/programmatic (DV360, The Trade Desk, social, CTV via RealID), direct mail, and email prospecting channels; ensuring alignment with Acxiom's data distribution ecosystem; defining success metrics like match rates, audience scalability, response, conversion, CPA, and ROI; performing test-and-learn strategies with holdout groups and channel lift analysis; delivering actionable insights linking audience composition to performance; ensuring privacy compliance with CCPA/CPRA, GDPR, FCRA, HIPAA; applying data minimization and permissible use standards; partnering with sales, clients, analytics/data science teams, identity specialists, and media activation teams; serving as the SME other teams consult on Acxiom data assets, identity resolution (RealID), and audience design; and translating complex data strategies into client-ready narratives and presentations while advising clients on audience roadmap, data strategy, and activation approach at a strategic level.
• The team operates within Acxiom, a leader in data-driven marketing solutions, where the Audience Strategy function bridges data, analytics, and activation to ensure data assets translate into measurable business outcomes for clients across diverse verticals.
• In this role, the person can develop deep expertise in identity resolution, third-party data ecosystems, omnichannel audience activation, and privacy-compliant data strategy; become a recognized SME in Acxiom’s data assets and RealID platform; lead strategic audience initiatives that drive client ROI; influence company-wide audience best practices; and advance their ability to connect data strategy, high-impact marketing outcomes.

🎯 Requirements

• 7 to 12 years of experience in data-driven audience strategy, marketing analytics, or identity-based activation
• Deep familiarity with Acxiom data ecosystem (InfoBase, Personicx, RealID) or similar platforms and third-party data onboarding and enrichment workflows
• Proven ability to build and activate audiences across programmatic/digital media, direct mail, and email prospecting environments
• Experience with identity resolution concepts and ID frameworks (hashed email, MAIDs, postal linkage)

🏖️ Benefits

• Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment
• Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice
• Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered

Skills & Technologies

Remote

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Acxiom LLC

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About Acxiom LLC

Acxiom LLC is a Conway, Arkansas-based data and identity services company that helps brands and their agencies create personalized, data-driven marketing. The firm builds and manages privacy-compliant identity graphs, audience segments, and data products that link offline and online consumer attributes. Its cloud-native platform enables customer recognition, analytics, media planning, and omnichannel activation across programmatic, social, email, and TV environments. Serving financial services, retail, automotive, healthcare, and nonprofit sectors, Acxiom integrates first-party client data with third-party datasets while emphasizing data governance, security, and regulatory compliance. It operates as a subsidiary of the Interpublic Group of Companies.

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