Director, BigFuture Communications

College Board

Job Overview

Location

Remote - USA

Job Type

Full-time

Full Job Description

📋 Description

• Lead and own messaging and communications strategy for BigFuture and the Higher Education, Membership, and Access (HMA) division, translating complex products, services, and research into clear, compelling, and accessible narratives for students, families, and higher education partners.
• Serve as an expert on key audiences—including students, families, and higher education institutions—using audience insights to shape messaging, positioning, and communications strategy.
• Drive integrated communications initiatives from strategy through execution, including goal setting, message development, sequencing, and measurement, partnering with Reach, Marketing, and other teams to activate across channels.
• Develop and operationalize messaging frameworks, tools, and standards to ensure consistency, clarity, and adoption across all external communications.
• Lead cross-functional alignment across Engagement and Reach, Product, and Media Relations to ensure coordinated, effective communications that support strategic priorities.
• Own and oversee the development of high-quality communications materials including talking points, FAQs, presentations, and digital content for priority initiatives and high-visibility moments.
• Lead executive communications strategy for BigFuture and higher education, shaping leader visibility and preparing senior leaders for high-impact external engagements in partnership with Executive Communications and Media Relations.
• Proactively identify and advance opportunities to elevate the BigFuture story, including validating real-world impact and amplifying diverse voices.
• Serve as a strategic communications partner to BigFuture and HMA leadership, helping shape priorities, clarify messaging, and drive effective communications planning.
• Deliver integrated communications strategies that support both BigFuture’s consumer-facing products and higher education–focused initiatives within the first 12 months.
• Build and operationalize a forward-looking editorial and messaging roadmap that identifies key inflection points, proactive storytelling opportunities, and strategic engagement moments.
• Consistently deliver clear, compelling, and useful messaging and communications assets that translate complex work into accessible narratives for key audiences.
• Strengthen clarity, consistency, and effectiveness of direct-to-student and higher education communications across channels in close partnership with marketing and product teams.
• Elevate executive communications and thought leadership by preparing leaders for high-visibility engagements and positioning BigFuture and higher education work in external conversations.
• Contribute to College Board’s broader reputation by advancing clear, student-centered messaging and helping teams communicate with a unified, consistent voice.
• Maintain clarity, speed, and message discipline while managing multiple priorities in a fast-paced environment.
• Apply data, feedback, and experimentation to drive communications effectiveness and measure outcomes such as engagement, adoption, or audience understanding.
• Demonstrate familiarity with the education landscape and issues affecting students, families, and higher education institutions.
• Embrace curiosity and enthusiasm for emerging technologies, including willingness to experiment with and adopt new AI-driven solutions and digital tools independently.
• Uphold clear and concise communication skills, both written and verbal, across all deliverables and collaborations.
• Foster a learner’s mindset by welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input.
• Demonstrate a drive for impact and excellence by solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through benchmarking and learning.
• Adopt a collaborative and empathetic approach, working across differences, fostering trust, and contributing to a culture of shared success.
• Maintain a passion for expanding educational and career opportunities and a commitment to mission-driven work.
• Be authorized to work in the United States for any employer.

🎯 Requirements

• Bachelor’s degree in communications, journalism, English, or a related field
• 5+ years of professional experience in communications, content strategy, marketing, or a related field with a track record of increasing responsibility
• Demonstrated ability to own and lead communications strategy in complex, cross-functional environments with strong judgment in prioritizing work and navigating ambiguity
• Exceptional writing and editing skills with the ability to translate complex ideas into clear, compelling, and useful messaging for diverse audiences
• Proven experience developing and driving integrated communications strategies with a focus on measurable outcomes such as engagement, adoption, or audience understanding
• Experience supporting senior leaders in high-visibility communications, including preparing materials for external engagements or moments of scrutiny

🏖️ Benefits

• Full-time employment with a comprehensive compensation package
• Salary range of $80,000–$130,000, adjusted by location to ensure fairness
• Transparent and upfront compensation discussions rooted in market data and fairness
• Fully remote work option with hybrid flexibility for those near College Board offices (Tuesday and Wednesday in office)
• Opportunity to occasionally travel in person for business purposes
• Supportive team environment with emphasis on growth, collaboration, and mission-driven impact

Skills & Technologies

Remote

Degree Required

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College Board

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About College Board

College Board is a nonprofit membership organization founded in 1900 that develops and administers standardized tests, curricula, and programs to expand access to higher education. It owns and operates the SAT, PSAT, AP, and CLEP examinations, supports college planning tools, and partners with schools and universities to promote college readiness. The organization also offers scholarship search services and data-driven research reports on educational trends and equity.

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