Director, Content Strategy amp Operations (Remote)

📋 Description

• • As the Director, Content Strategy & Operations at Cengage, you will be a pivotal leader within the Milady division, tasked with revolutionizing trades education for the next generation of professionals.
• • This role is instrumental in transforming our learning experiences into intuitive, impactful digital platforms that empower students, educators, and institutions nationwide.
• • You will spearhead the evolution of content production processes, driving efficiency, scalability, and innovation to meet the dynamic needs of the education technology landscape.
• • Your leadership will extend to overseeing the content and operations functions, encompassing Portfolio, Content & Learning, and Production teams, setting a clear strategic vision for each.
• • You will define and execute strategies for subject area portfolios, content development, and operational execution, ensuring alignment with overarching company objectives and critical market demands.
• • A key aspect of this role involves close collaboration with cross-functional Directors of Product, Marketing, and Sales to architect a comprehensive content and production strategy.
• • This strategy will be designed to significantly enhance customer engagement, foster deeper user interaction, and drive substantial growth in our digital user base.
• • You will be a catalyst for innovation in content strategy and operations, focusing on initiatives that demonstrably increase user engagement and expand the annual reach of learners.
• • In Portfolio Management, you will guide a team of Portfolio Managers in delivering market-informed business proposals for all trades programs offered by Milady.
• • This includes the regular analysis of product and portfolio plans, ensuring alignment with forecasting models and the rigorous measurement of progress towards strategic goals.
• • You will be responsible for developing compelling business cases that justify strategic investments in content and product development.
• • For Content Operations, you will orchestrate a seamless, multi-channel content lifecycle, from initial planning and meticulous production to effective distribution, insightful measurement, and continuous optimization.
• • A significant part of your mandate will be to identify and implement novel applications of technology to accelerate content creation timelines.
• • This ensures that learners consistently have access to the most relevant, up-to-date, and engaging learning experiences available.
• • You will design and implement regional and global content strategies that are specifically engineered to drive user engagement and cultivate lasting loyalty.
• • Ultimately, your efforts will result in the delivery of content and learning experiences that yield demonstrably positive outcomes for learners.
• • As the Voice of the Customer, you will lead your teams in adopting a customer-centric methodology.
• • This involves rigorously identifying customer pain points and validating potential solutions through direct customer feedback and data analysis.
• • Your focus will be on creating monetizable content opportunities that are directly driven by customer needs and market demands.
• • You will cultivate and maintain a Culture of Excellence across all content initiatives.
• • This means upholding the highest standards of accuracy, relevance, and speed in all content produced, ensuring the integrity of our educational offerings.
• • You will stay abreast of the evolving regulatory landscape, emerging industry trends, and advancements in technology to ensure content remains perpetually relevant and competitive.
• • Your leadership will foster a collaborative environment where diverse perspectives are valued, and innovation is encouraged.
• • This role offers a unique opportunity to shape the future of trades education, leveraging cutting-edge technology and data-driven insights to create unparalleled learning experiences.
• • You will be at the forefront of developing scalable content solutions that address the critical skills gap in today's job market, making a tangible impact on millions of learners' lives.
• • The strategic direction you set will influence product roadmaps, marketing campaigns, and sales enablement efforts, creating a cohesive and powerful go-to-market strategy.
• • Your ability to translate complex market needs into actionable content strategies will be paramount to the success of Milady and Cengage Work's mission.
• • This position requires a forward-thinking individual who is passionate about education, technology, and driving measurable results in a dynamic and impactful industry.