Job Overview
Location
New York, New York
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
May 26, 2026
Full Job Description
đź“‹ Description
- • Lead the overhaul of Jerry.ai’s customer communications by transforming transactional, functional messaging across CRM, email, SMS, and in-app copy into empathetic, relationship-driven content that builds trust and emotional connection.
- • Define and establish Jerry’s brand voice and tone from the ground up in close partnership with the CEO, creating a cohesive personality for all organic customer touchpoints without inheriting an existing playbook.
- • Craft copy for high-impact lifecycle campaigns that convert through emotional resonance, addressing stressful, dry topics like insurance, repairs, loans, and maintenance in accessible, human, and engaging language.
- • Collaborate daily with Product, Design, Growth, and Customer Insights teams to align messaging with user pain points, behavioral data, and product features to drive long-term engagement and retention.
- • Own the creation and optimization of organic growth content, including push notifications, social media posts, and community interactions (e.g., Reddit threads), ensuring every word reinforces brand trust and loyalty.
- • Champion the unmeasurable value of brand experience to data-driven teams, advocating for messaging that prioritizes emotional impact over short-term metrics while still delivering measurable growth outcomes.
- • Identify opportunities to expand brand affinity beyond lifecycle communications by developing creative organic content that positions Jerry as a caring, reliable companion in car ownership—not just a transactional tool.
- • Serve as the primary voice of Jerry.ai across all customer-facing channels, ensuring consistency and authenticity in how the brand speaks to its 5M+ users.
- • Conduct qualitative and quantitative research to understand the psychological and emotional barriers customers face around car ownership, and translate those insights into compelling, empathetic narratives.
- • Maintain a relentless focus on precision in language—every punctuation mark, word choice, and sentence structure must be intentional, clear, and emotionally resonant.
- • Build a scalable framework for copy creation that can be adopted by future teams while maintaining the integrity of the brand voice.
- • Anticipate and adapt to evolving customer needs and cultural shifts in how people perceive car ownership, ensuring Jerry’s messaging remains relevant, compassionate, and forward-thinking.
- • Balance creative ambition with operational discipline, delivering high-quality copy under tight deadlines without compromising depth, empathy, or brand standards.
🎯 Requirements
- • 7+ years of experience in creative marketing with a focus on organic growth and copywriting
- • Proven track record managing organic channels including email, SMS, and social media
- • Experience working with consumer brands in complex, low-engagement categories (e.g., insurance, finance, healthcare)
- • Portfolio showcasing persuasive, empathetic writing for dry or stressful topics
- • Bachelor's Degree
- • Comfort working in fast-paced startup environments with data-first teams while advocating for brand-driven outcomes
🏖️ Benefits
- • Health, dental, and vision coverage
- • Paid time off
- • Paid parental leave
- • 401(k) plan with employer matching
- • Wellness benefits
- • Equity grant opportunities
About Jerry Technologies Inc.
Jerry Technologies offers a mobile-first AI platform that automatically compares insurance quotes, refinances auto loans, and shops for home and renters coverage. Users submit photos of existing policies, and the app retrieves and compares rates from carriers to find lower premiums or better terms. The company earns commissions from insurers when policies are switched or originated through its platform, serving consumers seeking to reduce recurring auto and home expenses without manual comparison shopping.
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