Job Overview
Location
Norwalk Office
Job Type
Full-time
Category
Software Engineering
Date Posted
June 4, 2026
Full Job Description
đź“‹ Description
- • Lead KAYAK’s lifecycle marketing strategy across email, push notifications, in-app messaging, and other owned channels to ensure timely, relevant, and personalized communications for millions of travelers.
- • Own and scale the app acquisition strategy by identifying, testing, and expanding high-quality channels that drive installs and long-term user engagement.
- • Analyze campaign performance data to uncover trends, optimize programs, and deliver clear, actionable recommendations to cross-functional teams including product, engineering, and brand.
- • Build, test, and refine segmentation and personalization frameworks to improve user retention and re-engagement across the entire traveler journey.
- • Manage and develop a team of marketing professionals, providing coaching, feedback, and growth opportunities to foster high performance and career development.
- • Collaborate with creative, brand strategy, and performance marketing teams to align lifecycle and acquisition efforts with KAYAK’s broader marketing goals and brand voice.
- • Partner with product and engineering teams to enhance marketing technology capabilities, implement new tools, and integrate systems for improved campaign execution.
- • Track, report, and interpret key metrics including retention rate, conversion rate, lifetime value, and cost per acquisition, translating results into strategic insights for leadership.
- • Stay current on industry trends in lifecycle marketing, mobile growth, and consumer engagement, bringing innovative and proven approaches to the team.
- • Ensure all marketing initiatives comply with privacy regulations and adapt strategies to evolving data usage and attribution standards.
- • Communicate complex marketing strategies and performance results clearly to both technical and non-technical stakeholders across global teams.
- • Work in alignment with KAYAK’s global metasearch brands including momondo, Cheapflights, and HotelsCombined to unify and optimize cross-brand acquisition and retention efforts.
- • Commute to one of KAYAK’s offices in Cambridge, MA; Norwalk, CT; or Miami, FL three times per week to support team collaboration and in-person alignment.
🎯 Requirements
- • 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing
- • Proven track record managing high-performing engagement and acquisition programs at scale
- • Deep expertise in CRM channels including email and push notifications
- • Strong understanding of mobile app ecosystems, app growth strategy, and performance marketing
- • Experience owning paid acquisition and re-engagement campaigns across major digital platforms
- • Proven experience building and leading CRM, lifecycle, or growth marketing teams
🏖️ Benefits
- • Work from (almost) anywhere for up to 20 days per year
- • Company-paid therapy sessions through SpringHealth
- • Company-paid subscription to Headspace
- • Company-wide week off per year with no work pile-up
- • Free lunch 2 days per week
- • Paid parental leave and generous paid vacation including time off for birthday
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Booking Holdings Inc.
Kayak is a travel search engine and booking platform that aggregates fares and rates for flights, hotels, rental cars, and vacation packages from hundreds of travel sites and suppliers. It provides price comparison tools, price alerts, mobile apps, and itinerary management features to help consumers find and organize travel options efficiently. The company operates globally and is headquartered in Stamford, Connecticut.
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