Job Overview
Location
Coral Gables Office
Job Type
Full-time
Category
Software Engineering
Date Posted
June 4, 2026
Full Job Description
đź“‹ Description
- • Lead KAYAK’s lifecycle marketing strategy across email, push notifications, in-app messaging, and other owned channels to ensure timely, relevant, and personalized communications for millions of travelers.
- • Own and scale the app acquisition strategy by identifying, testing, and expanding high-quality channels that drive installs and long-term user engagement.
- • Analyze campaign performance data to uncover trends, optimize programs, and deliver clear, actionable recommendations to cross-functional teams including product, engineering, and brand.
- • Build, test, and refine segmentation and personalization frameworks to improve user retention and re-engagement across the entire traveler journey.
- • Manage and develop a team of marketing professionals, providing coaching, feedback, and growth opportunities to enable high performance and career development.
- • Collaborate with creative, brand strategy, and performance marketing teams to align lifecycle and acquisition initiatives with KAYAK’s broader marketing goals and brand voice.
- • Partner with product and engineering teams to enhance marketing technology capabilities, implement new tools, and integrate systems for improved campaign execution.
- • Track, report, and interpret key metrics including retention rate, conversion rate, lifetime value, and cost per acquisition, translating results into strategic insights for leadership.
- • Stay current on industry trends in lifecycle marketing, mobile growth, and consumer engagement, introducing proven approaches and innovative ideas to the team.
- • Ensure all marketing efforts comply with privacy regulations and adapt strategies to evolving data usage and attribution standards.
- • Communicate complex marketing strategies and performance results clearly to both technical and non-technical stakeholders across global teams.
- • Commute to KAYAK’s Coral Gables, Cambridge, MA, or Norwalk, CT offices three times per week as required by the role.
🎯 Requirements
- • 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing
- • Proven track record managing high-performing engagement and acquisition programs at scale
- • Deep expertise in CRM channels including email and push notifications
- • Strong understanding of mobile app ecosystems, app growth strategy, and performance marketing
- • Experience owning paid acquisition and re-engagement campaigns across major digital platforms
- • Familiarity with lifecycle marketing platforms (e.g., Braze, Iterable, Leanplum, Airship) and mobile measurement tools (e.g., Adjust, AppsFlyer, Branch)
🏖️ Benefits
- • Work from (almost) anywhere for up to 20 days per year
- • Company-paid therapy sessions through SpringHealth
- • Company-paid subscription to Headspace
- • Company-wide week off per year with no work pile-up
- • Free lunch 2 days per week
- • Paid parental leave
- • Development Dollars and access to thousands of on-demand e-learnings
- • Competitive retirement and health plans
- • Travel Discounts
- • Employee Resource Groups
- • No meeting Fridays
- • Paid volunteer time
- • Generous paid vacation + time off for your birthday
Skills & Technologies
Go
Design
Onsite
$155k-175k
Degree Required
About Booking Holdings Inc.
Kayak is a travel search engine and booking platform that aggregates fares and rates for flights, hotels, rental cars, and vacation packages from hundreds of travel sites and suppliers. It provides price comparison tools, price alerts, mobile apps, and itinerary management features to help consumers find and organize travel options efficiently. The company operates globally and is headquartered in Stamford, Connecticut.
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