Director Growth Marketing, North America

CaseWare International Inc.

Job Overview

Location

Toronto, ON

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of growth marketing strategies specifically for the North American market to drive new customer acquisition for Caseware’s audit and accounting software products.
• Design and manage end-to-end demand generation campaigns across digital channels including paid search, social media, programmatic advertising, email marketing, and content syndication.
• Optimize the entire marketing funnel from awareness to conversion by analyzing performance data, identifying bottlenecks, and implementing data-driven improvements.
• Collaborate closely with the sales team to align marketing initiatives with sales goals, ensuring seamless handoffs and shared KPIs for pipeline generation and revenue growth.
• Partner with product marketing to ensure messaging, positioning, and campaign assets accurately reflect product capabilities and target audience needs in North America.
• Work directly with regional leadership to understand market dynamics, competitive landscape, and customer pain points unique to North American accounting and audit professionals.
• Monitor, report on, and interpret key marketing metrics including CAC, LTV, conversion rates, lead quality, and ROI across all digital channels.
• Manage and scale marketing automation workflows to improve lead nurturing efficiency and personalize customer journeys at scale.
• Oversee budget allocation and spending across digital marketing channels to maximize return on investment while maintaining cost efficiency.
• Stay current with emerging marketing technologies, platforms, and trends in the fintech and professional services software space to maintain competitive advantage.
• Serve as a key liaison between marketing, product, and sales to ensure alignment on customer acquisition goals and feedback loops.
• Build and lead a high-performing growth marketing team, providing mentorship, setting performance expectations, and fostering a culture of experimentation and accountability.
• Present marketing performance insights and strategic recommendations to the Chief Marketing Officer and other executive stakeholders on a regular basis.
• Ensure all marketing activities comply with brand guidelines and regulatory standards relevant to financial software marketing in North America.
• Leverage customer insights from over 36,000 LinkedIn-profiled accounting and audit professionals to inform targeting, messaging, and campaign creative.
• Maintain awareness of Caseware’s global presence (500,000+ users, 130 countries, 16 languages) while focusing execution on North American market needs.

🎯 Requirements

• Proven experience as a Growth Marketing Director or similar leadership role in B2B SaaS or professional services software
• Demonstrated success in driving measurable customer acquisition through digital channels in North America
• Expertise in marketing analytics, funnel optimization, and ROI measurement for digital campaigns
• Strong collaboration experience with sales and product marketing teams to align on revenue goals
• Experience managing marketing budgets and optimizing spend across paid digital channels
• Deep understanding of the accounting, audit, or fintech industry customer base

🏖️ Benefits

• Hybrid work model with three days per week in the Toronto office (351 King St E)
• Permanent, full-time employment with long-term career stability
• Opportunity to lead growth strategy for a globally recognized fintech company with 500,000+ users
• Direct reporting to the Chief Marketing Officer with high visibility in executive decision-making

Skills & Technologies

Hybrid

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CaseWare International Inc.

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About CaseWare International Inc.

CaseWare International provides audit, financial reporting, and data analytics software for accounting firms, corporations, and governments. Founded in 1988 and headquartered in Toronto, the company’s cloud and desktop solutions automate assurance, tax, and financial statement preparation workflows. Its flagship platform, CaseWare IDEA and CaseWare Cloud, support risk assessment, working paper management, and real-time collaboration. The company serves public accounting firms, internal audit departments, and regulatory bodies worldwide, offering configurable templates and AI-driven analytics to improve accuracy and efficiency in compliance and reporting processes.

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