Director, GTM Enablement

📋 Description

• • The Director, GTM Enablement at Zillow Group leads the end-to-end enablement strategy for the Agent Sales organization, reporting to the Head of Revenue Strategy & Operations. This role is critical in transforming GTM operators into value-oriented sellers through AI-first, Challenger-led programs that drive revenue growth across Zillow’s real estate product portfolio.
• • Day to day, the Director will lead a team of managers and enablement professionals to design and execute onboarding, everboarding, certification, and sales methodology programs; own and optimize the enablement tech stack (Highspot, Gong, Salesforce); scale AI-powered coaching and content surfacing initiatives; define measurement frameworks tied to business outcomes like ramp time, win rates, and productivity; and partner with Sales, Marketing, Product, and L&D to ensure GTM readiness for product launches and team integrations.
• • The Agent Sales organization at Zillow helps real estate professionals grow their business through advertising and productivity solutions across products like Showcase, Premier Agent buyer leads, Zillow Pro, Dotloop, and media offerings. The company is a Fortune 100 Best Workplace and PEOPLE Companies That Care honoree, committed to innovation, inclusivity, and empowering employees to grow while reshaping the real estate industry.
• • In this role, the individual will develop strategic leadership skills in scaling enablement functions within a high-growth tech environment, gain deep expertise in AI-driven sales enablement and conversation intelligence, influence cross-functional senior leadership, and directly impact revenue outcomes through measurable behavior change and productivity improvements.