Director, Investment Analytics

📋 Description

• • Jellyfish, a dynamic global digital marketing agency, is seeking a highly skilled and experienced Director, Investment Analytics to join our thriving Paid Media Practice. This pivotal role reports directly to the VP, Investment Analytics and will be instrumental in leading a diverse team comprising Marketing Analysts, Data Scientists, and Data Visualization specialists. You will serve as the primary point of contact for clients on all analytics-related matters, guiding a team of Data Planning and BI professionals. This position demands a strategic thinker who can act as the team's go-to resource for daily marketing analytics inquiries while simultaneously driving the long-term strategic vision for client measurement frameworks, testing agendas, and sophisticated dashboarding solutions.
• • In this leadership capacity, you will collaborate closely with clients and internal partners to meticulously define project goals, establish realistic timelines, and architect comprehensive dashboarding solutions. This involves a deep understanding of various data sources, robust data collection methodologies, optimal schema design, and compelling visual design principles to ensure clarity and impact. Your expertise will be crucial in translating complex data into actionable insights that empower clients to make informed decisions.
• • A key aspect of this role involves partnering with our Sales & Partnerships team and other agency capabilities. You will be responsible for articulating the significant benefits and advanced features of Tableau and other Business Intelligence (BI) tools to both prospective and existing clients. This requires a nuanced understanding of client challenges and the ability to demonstrate how our analytical solutions can effectively address them, thereby driving client acquisition and retention.
• • You will play a vital role in the continuous development and enhancement of our analytical offerings. This includes actively contributing to the design of collateral and the refinement of internal processes to further develop the practice and enrich our product portfolio. Your insights will help shape the future of our analytical services, ensuring they remain at the forefront of the industry.
• • A core responsibility is to define and implement robust measurement frameworks that are intrinsically aligned with overarching account strategies. This involves identifying the most appropriate data sources and key performance indicators (KPIs) to accurately reflect client goals and effectively illustrate campaign effectiveness. You will be adept at translating strategic objectives into measurable outcomes.
• • Furthermore, you will be tasked with planning and executing comprehensive measurement proposals. These proposals will be designed to evaluate and refine ongoing marketing activities, encompassing rigorous test-and-learn initiatives, conversion lift studies, and in-depth analytical deep dives. Your analytical rigor will ensure that marketing investments are optimized for maximum return.
• • Proactively identifying opportunities to address recurring client challenges is paramount. You will leverage your expertise to develop innovative solutions and contribute to the evolution of our product portfolio, ensuring Jellyfish remains a leader in providing cutting-edge analytical services. This proactive approach will foster client loyalty and drive business growth.
• • As a leader, you will be responsible for mentoring and developing junior members of the Investment Analytics team. This includes providing guidance, sharing knowledge, and fostering a collaborative and supportive team environment where talent can flourish. Your leadership will directly impact the growth and capabilities of the team.
• • The ideal candidate will possess a strong understanding of digital activation strategies and a keen awareness of the various levers a digital marketer can utilize to influence marketing outcomes. This foundational knowledge is essential for designing effective measurement frameworks and providing strategic recommendations.
• • This role offers a unique opportunity to make a significant impact within a fast-paced, innovative digital marketing agency. You will be at the forefront of data-driven decision-making, shaping client strategies and contributing to the overall success of Jellyfish.