Director, Marketing AI & Operations

Cority (International) Inc.

Job Overview

Location

Canada

Job Type

Full-time

Full Job Description

📋 Description

• Lead the strategic integration of AI technologies into Cority’s Marketing operations to enhance efficiency, personalization, and performance across all customer touchpoints.
• Design and implement AI-driven workflows that automate routine marketing tasks including campaign orchestration, lead scoring, content personalization, and email segmentation.
• Collaborate with product, data, and sales teams to align AI initiatives with broader EHS+ platform goals and customer journey mapping.
• Evaluate, select, and deploy third-party AI tools and platforms that complement Cority’s existing MarTech stack, ensuring seamless integration and scalability.
• Establish KPIs and measurement frameworks to quantify the impact of AI on marketing ROI, customer acquisition cost, conversion rates, and retention metrics.
• Oversee the development and maintenance of AI-powered customer segmentation models that dynamically adapt based on behavioral data and engagement patterns.
• Train and mentor marketing team members on AI tool usage, data interpretation, and best practices for human-AI collaboration in campaign execution.
• Serve as the primary liaison between Marketing and Data Science teams to ensure high-quality data pipelines feed AI models with accurate, timely, and compliant customer data.
• Stay current with emerging AI trends in B2B marketing, particularly within regulated industries such as EHS, sustainability, and industrial safety.
• Ensure all AI applications comply with data privacy regulations (e.g., PIPEDA, GDPR) and Cority’s internal data governance policies.
• Present AI-driven marketing insights and performance reports to executive leadership, translating technical outcomes into business value and strategic recommendations.
• Champion a culture of experimentation by piloting new AI use cases, measuring results, and scaling successful initiatives across global marketing teams.
• Optimize content delivery systems using AI to match messaging with regional, industry-specific, and role-based audience needs across Cority’s global customer base.
• Reduce manual effort in reporting and analytics by automating dashboards, alert systems, and performance summaries using AI-driven data aggregation tools.
• Partner with Customer Success and Product teams to leverage AI insights from user behavior for improving product adoption and reducing churn.

🎯 Requirements

• Proven experience leading AI initiatives within a B2B marketing organization
• Deep understanding of marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Pardot) and AI-powered analytics tools
• Demonstrated ability to build and manage data pipelines for marketing AI applications
• Strong track record of measuring and improving marketing ROI through technology-driven optimization
• Experience working in regulated industries (EHS, safety, sustainability, or similar) is preferred
• Fluency in privacy regulations such as PIPEDA and GDPR as they apply to marketing data

🏖️ Benefits

• Competitive salary and performance-based bonus structure
• Comprehensive health, dental, and vision insurance
• Generous paid time off and flexible work arrangements
• Professional development stipend for conferences, courses, and certifications

Skills & Technologies

Onsite

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Cority (International) Inc.

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About Cority (International) Inc.

Cority provides enterprise EHSQ (environment, health, safety, and quality) software delivered as a SaaS platform. The company serves Fortune 500 and Global 2000 organizations in manufacturing, utilities, chemicals, pharmaceuticals, government, and aviation. Its unified suite covers incident management, audits, occupational health, industrial hygiene, sustainability reporting, and compliance workflows. Founded in 1985 as Medgate, the firm rebranded to Cority in 2016 and is headquartered in Toronto with offices across North America and Europe.

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