Director, Marketing- Cross Sell

📋 Description

• • The Director, Marketing–Cross Sell will drive sustainable growth by leading the strategy and execution of cross-sell and upsell marketing initiatives across consumer-owned and partner channels, shaping end-to-end customer journey strategies to increase conversion, engagement, and retention while preserving a seamless core customer experience.
• • Day-to-day responsibilities include leading the development and execution of cross-sell and upsell strategies, defining channel and touchpoint strategies, overseeing digital experience design and optimization, partnering with Product, Growth Marketing, and Account teams to align initiatives, leading pilots and launches, using insights to inform decisions, ensuring consistent messaging across channels, and collaborating with internal teams and agency partners to improve performance.
• • Assurant is a leading global business services company and Fortune 500 firm that supports, protects, and connects major consumer purchases, operating in 21 countries and partnering with top brands to deliver innovative solutions in mobile device solutions, extended service contracts, vehicle protection, renters and lender-placed insurance, and other specialty products.
• • In this role, the individual will develop strategic leadership in B2B2C marketing, gain deep expertise in cross-channel customer journey optimization, influence enterprise-wide growth initiatives, and deliver measurable business results through data-driven, customer-centric marketing strategies that balance growth with experience integrity.