Director, Marketing Insights & Technology

📋 Description

• • Develop and implement the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned media.
• • Build scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimization to drive marketing efficiency and growth.
• • Partner with Finance and Brand teams to establish ROI models that directly link marketing outcomes to business impact, including pipeline, revenue, and retention.
• • Own the performance reporting infrastructure, including dashboards, executive scorecards, and KPI frameworks across all marketing functions.
• • Enhance digital infrastructure and integrations to unify data across the Martech stack, including Salesforce, Snowflake, 6sense, Adobe, and emerging AI platforms.
• • Lead the AI & Insights pillar in partnership with the team to support intelligent workflow automation and agentic marketing capabilities.
• • Ensure data governance, hygiene, and integrity across the full marketing data ecosystem.
• • Evaluate, implement, and optimize Martech tools to drive efficiency, scale, and smarter insights.
• • Oversee the Lead Flow & Systems pillar, driving end-to-end lead flow, sleep flow, renewal workflows, and system integrations in partnership with Customer Success.
• • Build scalable marketing operations processes including campaign operations, budget management, QA, and cross-functional workflows.
• • Establish and maintain a lead scoring model that drives smarter pipeline prioritization and upload decisions.
• • Partner closely with Revenue Operations and Sales to ensure marketing-sourced pipeline meets quality and velocity targets.
• • Champion an AI-native, test-and-learn mindset across the marketing organization to drive agility, accountability, and innovation.
• • Support the development and scaling of agentic marketing workflows, including campaign optimization, intent scoring, and automated reporting.
• • Identify and pilot emerging AI and automation capabilities that accelerate growth and reduce manual effort.
• • Translate complex data into clear, actionable insights for both technical and non-technical audiences.
• • Influence and align cross-functional stakeholders including Finance, Brand, Customer Success, and Sales around shared measurement frameworks.
• • Operate effectively in a fast-moving, transformation-stage environment with high organizational complexity.
• • Drive scalable operations and systems that turn marketing complexity into clarity and data into measurable business growth.
• • Serve as a critical cross-functional partner to Finance, Brand, Revenue Operations, and Customer Success to align marketing strategy with enterprise goals.
• • Manage or partner closely with Martech teams across key platforms including Salesforce, Snowflake, 6sense, and Adobe.
• • Deliver executive-level narratives from data insights to C-suite stakeholders including CMO, CFO, and CRO.