Job Overview
Location
New York, NY
Job Type
Full-time
Category
Marketing
Date Posted
May 3, 2026
Full Job Description
đź“‹ Description
- • The Director of Clinician Engagement will lead strategies to grow and deepen engagement with MDCalc’s clinician user base across web and mobile platforms, supporting a mission-driven product used by over 65% of physicians worldwide to improve patient outcomes.
- • Day to day, the role involves developing user identification and growth strategies, designing engagement and retention initiatives, executing digital marketing campaigns across email, social, SEO/SEM, and app stores, establishing analytics frameworks, collaborating with product and engineering on UX and feature adoption, evaluating AI applications for personalization, and building a culture of experimentation through A/B testing and optimization.
- • The role sits within MD Aware, LLC (MDCalc), a mission-driven health tech company whose clinical decision tools are used by millions of medical professionals globally across 50+ specialties and 200+ patient conditions, reporting to the Chief Medical Officer and working cross-functionally with product, engineering, content, and commercial teams.
- • In this role, the individual can achieve measurable impact on clinician adoption and retention, develop expertise in healthcare growth marketing, lead AI-informed personalization strategies, influence product direction through data-backed insights, and grow as a leader in a purpose-driven organization advancing clinical decision support at scale.
🎯 Requirements
- • 5+ years of experience in digital marketing, growth, or user engagement in healthcare, health tech, or a regulated industry
- • Proven track record of developing and executing strategies that drive user acquisition, identification, and retention
- • Strong analytical skills with experience using data to inform decisions and measure impact
- • Experience with marketing automation, CRM platforms, and analytics tools
- • Familiarity with mobile app marketing, including app store optimization and push notification strategy
- • Excellent communication and presentation abilities, with experience influencing cross-functional stakeholders
🏖️ Benefits
- • Ability to make a true difference in medicine: MDCalc is the most broadly used medical reference used by 65% of physicians worldwide
- • Medical, Dental, & Vision coverage, with option to extend to dependents
- • Fully-paid 8 week parental leave, after 6 months of employment
- • Company-sponsored 401k, after 3 months of employment
- • Unlimited vacation for salaried roles
- • Tri-annual company offsites to connect, reflect, and plan together
- • Work from home monthly stipend
- • Hybrid work environment with a great team office in Greenwich Village, NYC
Skills & Technologies
About MD Aware, LLC
MD Aware, LLC operates MDCalc, a free online clinical decision support platform that aggregates evidence-based calculators, risk scores, and algorithms for physicians and healthcare professionals. Founded in 2005 by two emergency physicians, the service provides rapid access to more than 550 validated tools covering specialties such as cardiology, emergency medicine, and oncology. Each calculator is accompanied by concise summaries of the underlying research, relevant society guidelines, and point-of-care guidance. The company generates revenue through targeted pharmaceutical advertising and institutional licensing while maintaining editorial independence. MDCalc reports over one million active users monthly and is integrated into several electronic health record systems.
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