Job Overview
Location
Remote United States
Job Type
Full-time
Category
Marketing
Date Posted
March 24, 2026
Full Job Description
đź“‹ Description
- • The Director of Growth Marketing at PAR Technology Corporation is a strategic and hands-on leader responsible for building and optimizing programs that accelerate pipeline creation, improve conversion rates, and drive measurable revenue impact. This role blends high-level strategy with active execution, ensuring that marketing initiatives directly support company growth goals by aligning demand generation, digital marketing, lifecycle programs, and SDR efforts to create a predictable, scalable revenue engine for PAR’s restaurant technology portfolio serving over 100,000 restaurants globally.
- • What the person will do day to day:
- • Develop and execute the growth marketing strategy across PAR Technology’s restaurant-focused product portfolio, driving a meaningful share of total pipeline and revenue through integrated, multi-channel campaigns aligned to quarterly and annual revenue, pipeline, and efficiency targets.
- • Lead the planning and execution of demand generation programs across digital, paid media, ABM, events, and content, continuously optimizing campaign performance through testing, segmentation, and funnel analysis while managing influencer, consultant, and partner-driven marketing programs to increase RFP volume and opportunity creation.
- • Partner closely with SDR leadership (or directly manage the team depending on structure) to ensure outbound prospecting, follow-up, and qualification efforts align with marketing campaigns, providing messaging frameworks, outreach sequences, and enablement materials to improve SDR productivity and conversion rates.
- • Own lifecycle marketing programs supporting enterprise onboarding and rollout across locations, corporate-to-franchisee adoption and enablement, and cross-sell and upsell of Operator Cloud products over time, identifying friction points across the funnel to improve lead-to-opportunity and opportunity-to-close conversion rates.
- • Oversee digital marketing programs including SEO, SEM, paid social, website optimization, and e-commerce funnels, testing and refining digital pathways to increase self-service adoption and reduce manual sales touchpoints.
- • Work with Sales, Customer Success, and Product Marketing to develop targeted cross-sell and upsell plays by segment and product pairing (e.g., POS + Ordering + Payments), supporting offer development, enablement assets, and proof points to drive expansion pipeline and increase product penetration.
- • Implement a performance framework that ties marketing activities to pipeline, revenue, and ROI, partnering with Marketing Operations and Revenue Operations to leverage analytics tools for reporting, forecasting, and optimization while tracking CAC, conversion rates, ASP lift, and customer lifetime value to guide investment decisions.
- • Lead and mentor a team of growth marketers, collaborate closely with SDR leadership, foster a culture of accountability, experimentation, and results, and set clear KPIs tied to revenue impact and operational excellence.
- • About the team or company:
- • PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology for over four decades, empowering brands worldwide to create lasting connections with guests through innovative Unified Customer Experience solutions that combine point-of-sale, digital ordering, loyalty, back-office software, and industry-leading hardware and drive-thru offerings.
- • The company serves over 100,000 restaurants in more than 110 countries and embraces a 'Better Together' ethos, fostering cross-functional collaboration between Sales, Product Marketing, Revenue Operations, and Customer Success to improve customer acquisition efficiency, expand customer value, and strengthen overall pipeline performance.
- • What the person can learn or achieve in this role:
- • The opportunity to shape and scale a high-impact growth marketing function within a proven B2B SaaS leader in the restaurant technology space, directly influencing revenue outcomes for a global customer base.
- • The chance to develop deep expertise in franchise-based B2B marketing, ABM, lifecycle optimization, and SDR alignment while leading a team in a remote-first, mission-driven organization committed to innovation and customer success.
🎯 Requirements
- • 8–10+ years of B2B SaaS or technology marketing experience with a proven track record of driving measurable revenue impact
- • MUST HAVE experience in restaurant technology, POS, payments, fintech, or operator-focused platforms
- • Experience marketing to franchise-based business models
- • Expertise in demand generation, digital marketing, ABM, SEO/SEM, lifecycle marketing, and marketing attribution
- • Experience partnering with or leading SDR/BDR teams
- • Strong command of marketing automation, CRM, and digital platforms (Marketo/Pardot, Google Ads, paid social, ABM tools, SFDC, Gong)
- • Skilled in data-driven decision-making, funnel optimization, and performance reporting
- • Demonstrated ability to collaborate cross-functionally and influence without authority
- • Strong people leadership skills with experience managing high-performing teams
- • Proven ability to support Sales in meeting or exceeding pipeline and revenue goals
- • Experience with budget management, GTM planning, and pipeline forecasting
🏖️ Benefits
- • Base salary range of $170K-$185K, plus bonus and equity package
- • Fully remote position based in the United States
- • Opportunity to work with a market-leading restaurant technology company serving over 100,000 restaurants globally
- • Access to comprehensive health, wellness, and retirement benefits as part of PAR Technology’s employee offerings
- • Professional development and leadership growth within a culture that values accountability, experimentation, and continuous improvement
- • Equal employment opportunity employer committed to diversity, inclusion, and reasonable accommodations for individuals with disabilities
Skills & Technologies
Remote
$170k-185k
About PAR Technology Corporation
PAR Technology Corporation provides cloud-based point-of-sale and back-office software, integrated hardware, and professional services for restaurants and retail chains worldwide. The Brink POS and PAR Data Central platforms manage orders, inventory, labor, and customer engagement across corporate and franchise locations, while rugged terminals and kitchen systems ensure reliable operations. Founded in 1968, the company supports multi-unit brands such as Taco Bell, Subway, and Arby’s with scalable solutions, analytics, and 24/7 support to improve efficiency and guest experience.
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