Job Overview
Location
US - San Francisco
Job Type
Full-time
Category
Marketing
Date Posted
May 28, 2026
Full Job Description
đź“‹ Description
- • Senior Manager, Performance Marketing, SEM at Airwallex (UK) Limited in San Francisco, responsible for owning and scaling the global paid search program to drive customer acquisition, lead generation, and revenue contribution through strategic SEM initiatives.
- • Day-to-day responsibilities include developing and executing SEM growth plans, managing multi-million-dollar budgets across Google and Microsoft Ads, optimizing campaign structures and bidding models, implementing testing frameworks for ad copy and landing pages, and partnering with analytics, product marketing, regional teams, finance, and sales to ensure ROI visibility and alignment with business goals.
- • Airwallex is a unified payments and financial platform valued at US$8 billion, serving over 200,000 global businesses with a team of 2,200+ across 26 offices, backed by top-tier investors and committed to innovation, founder-like energy, and data-driven decision-making.
- • The role offers the opportunity to lead a high-impact, global SEM function, mentor regional specialists, build scalable frameworks, drive operational excellence, and grow professionally by tackling complex, visibility-critical challenges in fintech marketing with access to cutting-edge tools and cross-functional collaboration.
🎯 Requirements
- • 8+ years of experience in SEM or performance marketing with proven success driving measurable growth and ROI
- • Strong expertise managing large-scale multi-region paid search programs (Google + Microsoft Ads)
- • Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility (from lead to closed-won)
- • Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows
- • Demonstrated analytical strength in bid modeling, forecasting, and performance attribution
- • Exceptional leadership, communication, and stakeholder management skills
- • Bachelor’s degree in Marketing, Economics, Data Analytics, or related field (MBA a plus)
🏖️ Benefits
- • Opportunity to work at a US$8 billion-valued fintech leader backed by investors like Visa, Mastercard, Sequoia, and Salesforce Ventures
- • Global impact with over 200,000 businesses served worldwide and presence in 26 offices across the globe
- • Culture of founder-like energy, accelerated learning, true ownership, and AI-enabled problem solving
- • Collaborative, humble, and innovative team environment focused on building the future of global banking
- • Clear commitment to diversity, equity, and inclusion as an equal opportunity employer
- • Access to cutting-edge tools and platforms including Google, Microsoft Ads, Marketo, Looker, Salesforce, and AI-driven creative systems
Skills & Technologies
About Airwallex (UK) Limited
Airwallex is a global financial technology company providing cross-border payment and banking infrastructure for businesses. It offers multi-currency accounts, foreign exchange, card issuing, expense management, and embedded finance APIs. Founded in Melbourne in 2015, the company serves enterprises and SMEs across Asia-Pacific, Europe, and the Americas, operating under licenses in multiple jurisdictions and processing billions in annualized transaction volume.
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