Director of Influencer Marketing & Social Media

📋 Description

• • The Director of Influencer Marketing & Social Media at Babylist Inc. leads the strategy and execution of social and influencer initiatives that drive brand awareness, trust, and measurable business outcomes for a leading platform serving over 9 million families annually.
• • Day to day, the role involves owning end-to-end influencer marketing strategy, managing creator relationships across gifted, affiliate, and paid partnerships, setting KPIs for reach and conversion, collaborating with brand and performance teams, overseeing video content strategy, and leading a team of approximately five.
• • Babylist is a remote-first company with team members across the U.S. and Canada, known for integrating AI into daily workflows, hosting biannual in-person gatherings, and building products that positively impact millions of parents during pivotal life transitions.
• • In this role, the individual will deepen expertise in influencer program scaling, refine data-driven creative strategies, strengthen stakeholder communication at the executive level, and build a high-performance team culture rooted in clarity, feedback, and innovation.