Director of Sponsorship Strategy & Experiential Activations

📋 Description

• • The Director of Sponsorship Strategy & Experiential Activations defines and leads Humana's enterprise approach to sponsorships, partnerships, and experiential marketing, creating brand experiences that meaningfully connect with people while driving measurable business impact.
• • Day to day, the role involves setting strategic direction for sponsorship and experiential initiatives, leading the development of enterprise-level sponsorship platforms and brand partnerships, owning the vision for live, hybrid, and immersive brand experiences, establishing measurement frameworks, aligning cross-functional teams, and advising leadership on sponsorship strategy and cultural relevance.
• • Humana is a $100+ billion Fortune 50 healthcare company committed to improving the health and well-being of millions of members through innovative, data-driven solutions and human-centered brand experiences, uniquely positioned to transform how people experience healthcare.
• • The person can learn to lead enterprise-level sponsorship strategy at a national scale, influence senior leaders across a large regulated organization, develop expertise in measuring sponsorship effectiveness, and shape how a major healthcare brand shows up through culturally relevant and authentic experiences that drive growth and engagement.