Director, Performance Marketing

Scribe

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Own and operate Scribe’s global performance marketing program across all channels including Meta, Google, YouTube, TikTok, Reddit, and emerging platforms to drive measurable, scalable customer growth.
• Develop and execute the holistic performance marketing strategy, setting vision, testing priorities, and investment frameworks that directly align with company-level growth objectives.
• Define and implement tactical initiatives that bring strategy to life using first-principles thinking to identify, prioritize, and scale high-impact channels and approaches.
• Own channel performance and budget pacing across all platforms, continuously optimizing for efficiency, return on investment, and sustainable growth.
• Partner with marketing analytics, finance, and growth teams to translate business targets into media plans, spend allocations, and growth scenarios using MMM, geo testing, and incrementality studies.
• Build, mentor, and lead a high-performing team of media buyers, analysts, and channel specialists, establishing best practices in media buying, measurement, and experimentation.
• Collaborate cross-functionally with creative, product, and engineering teams to maximize performance across every stage of the customer funnel.
• Apply advanced analytical rigor to interpret complex data and translate insights into strategic recommendations that drive measurable business impact.
• Lead bold experimentation and innovation in performance marketing, challenging conventional tactics and introducing new methodologies to unlock growth opportunities.
• Maintain deep expertise in media buying mechanics, creative optimization, and auction dynamics across all key platforms to ensure optimal campaign performance.
• Monitor emerging platforms and testing frameworks to identify and integrate new growth channels before they become mainstream.
• Ensure alignment between marketing spend and overall business financial targets through accurate forecasting, modeling, and scenario planning.
• Establish and enforce data-driven decision-making culture across the performance marketing team, emphasizing rapid learning and continuous improvement.
• Report directly to the Director of User Acquisition and serve as the primary owner of performance marketing outcomes across the entire organization.
• Maintain a relentless focus on making users heroes by delivering targeted, relevant, and high-value experiences through every marketing touchpoint.

🎯 Requirements

• 7-10+ years of experience in performance marketing and performance marketing strategy, with at least 2 years leading multi-channel programs at scale ($100M+ annual spend)
• 3+ years of experience managing and developing teams of media buyers, analysts, or channel specialists
• Proven success building and scaling integrated performance marketing programs across Meta, Google, YouTube, TikTok, Reddit, and other growth platforms
• Deep expertise in performance measurement and attribution, including MMM, geo testing, incrementality studies, and experimentation frameworks
• Strong grasp of media buying mechanics, creative optimization, and auction dynamics across platforms
• Advanced quantitative and analytical background with ability to interpret complex data and translate it into clear strategic recommendations

🏖️ Benefits

• Competitive salaries
• Comprehensive healthcare benefits
• Equity in a hypergrowth startup
• Flexible PTO
• 401k
• Parental Leave

Skills & Technologies

Remote

$210k-265k

Degree Required

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Scribe

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About Scribe

ScribeHow.com is the fastest way to turn any process into a step-by-step visual guide. Our AI screen recorder watches your workflow, auto-writes crystal-clear instructions, adds annotated screenshots, and publishes a branded, shareable how-to in minutes. Replace endless Zoom walk-throughs, stale PDFs, and ticket backlogs with living docs that customers, teammates, and new hires can replay, search, and translate instantly. Built for SaaS onboarding, SOPs, support, and training, ScribeHow slashes ramp-up time, cuts support volume, and keeps knowledge always up to date so teams scale without slowing down.

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