Director, Product Marketing

📋 Description

• • As the Director of Product Marketing (Platform) at Flexera, you will be instrumental in shaping the strategic narrative and executive-level positioning for Flexera One, our unified platform designed for technology value optimization (TVO). This pivotal role focuses on articulating the overarching value proposition of Flexera One to C-suite executives, including CIOs and CFOs, enabling them to understand how our solutions drive strategic business outcomes across IT Asset Management (ITAM), FinOps, SaaS management, and cloud environments.
• • You will own the development and execution of the platform's positioning and messaging, ensuring it resonates with senior leadership and board members. This involves crafting a compelling story that highlights Flexera One as the essential system of record, the foundational data platform, and the intelligent layer for managing the entire IT estate, from on-premises infrastructure to complex cloud deployments.
• • A key responsibility will be to ensure consistency in platform messaging across all corporate marketing initiatives, product launches, analyst relations, and executive communications. This ensures a unified and powerful brand voice that reinforces our market leadership and innovative approach.
• • You will architect the Go-To-Market (GTM) strategy for the platform, defining how the overarching platform narrative seamlessly connects with the specific GTM motions for our FinOps and IT Asset Management solutions. This requires a deep understanding of how to enable solution-focused Product Marketing Managers (PMMs) to effectively communicate their value propositions while reinforcing the broader platform story, avoiding any overlap or conflict.
• • This role demands strong executive enablement capabilities. You will be responsible for creating high-impact, executive-grade assets, including comprehensive CxO decks, platform vision documents, and keynote narratives. These materials will equip our sales teams and executives to confidently lead platform-first conversations, particularly in high-value, strategic deals.
• • As a leader, you will manage and develop a Senior PMM dedicated to platform execution, fostering their growth and ensuring the successful implementation of platform marketing strategies. You will also serve as a senior thought partner to the FinOps and ITAM PMM directors, collaborating closely to align strategies and amplify the platform's impact.
• • Success in this role will be measured by the establishment of a clear, differentiated, and consistently applied platform narrative for Flexera One across all GTM teams. You will drive confidence among executives and sales leaders to champion the platform story, moving beyond solution-specific discussions to a more holistic, strategic engagement.
• • Furthermore, you will contribute to strengthening analyst perceptions of Flexera's platform capabilities and enhancing executive customer engagement through compelling and insightful communication. Your efforts will directly support the FinOps and ITAM GTM teams in achieving improved deal framing and greater executive traction, ultimately driving business growth and solidifying Flexera's position as a category leader.
• • This role is critical in Flexera's evolution from a solution-centric portfolio to a unified platform strategy, ensuring that the market understands the profound value and strategic advantage of Flexera One. You will be at the forefront of communicating how Flexera empowers organizations to achieve significant cost savings, optimize technology spend, and mitigate risks in today's complex IT landscape.