Job Overview
Location
US Remote
Job Type
Full-time
Category
Marketing
Date Posted
May 2, 2026
Full Job Description
đź“‹ Description
- • The Director of Product Marketing will lead the strategy and execution of marketing initiatives that drive adoption and growth of i-Ready’s assessment solutions, shaping how these products are positioned in the K–12 market and ensuring educators and administrators understand their value.
- • Day to day, the role involves developing and owning product positioning and messaging, leading go-to-market strategy for new products and features, conducting market and competitive analysis, building sales enablement tools, overseeing content strategy, partnering with Customer Success on advocacy, defining KPIs for performance measurement, and managing and mentoring a team of product marketers while driving cross-functional collaboration.
- • Curriculum Associates is a mission-driven education technology company with over 2,500 employees dedicated to improving student outcomes through award-winning programs like i-Ready, serving a third of the nation’s K–8 students, and committed to equitable access to high-quality instructional resources.
- • In this role, the person will have the opportunity to shape the future of i-Ready’s product portfolio, champion the launch of new Spanish-language literacy programs, develop leadership skills by mentoring a team, influence senior leadership through data-driven insights, and drive measurable impact on student learning outcomes through strategic marketing initiatives.
🎯 Requirements
- • 8+ years in product marketing or related roles, with at least 3 years in a leadership position
- • Proven experience in the EdTech sector with a strong understanding of K–12 education markets, buyer personas, and procurement cycles
- • Strong ability to translate research, data, and market insights into clear, compelling assessment narratives
- • People leadership experience with a focus on coaching, strategic growth, and high standards
- • Experience owning product launches and sales enablement for sophisticated or research-backed products
- • Analytical mindset with experience defining KPIs and using performance data to guide decisions
🏖️ Benefits
- • Competitive compensation and benefits package with a pay range of $110,500 - $196,500
- • Opportunity to participate in the company bonus plan
- • Medical, dental, vision, and basic life insurance coverage for employees and their families
- • Access to 401k plan with employer match
- • Flexible vacation and sick policy, twelve paid holidays, and winter office closure between Christmas and New Year’s
- • Collaborative, mission-driven culture focused on improving student learning
Skills & Technologies
About Curriculum Associates, LLC
Curriculum Associates, LLC is a leading provider of K-12 assessment and curriculum solutions. They offer a comprehensive suite of research-based programs designed to help educators identify student needs, provide targeted instruction, and measure progress effectively. Their flagship products include i-Ready, a personalized learning program for reading and mathematics, and Ready Classroom Mathematics, a standards-aligned curriculum. Curriculum Associates is committed to helping students achieve academic success by providing educators with the tools and support they need to differentiate instruction and foster a love of learning. They focus on data-driven insights to inform teaching practices and improve student outcomes across diverse learning environments.
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