Director, Product Marketing

📋 Description

• • Own end-to-end product marketing strategy for a critical area of Legora’s AI-native legal workspace, translating complex technical capabilities into clear, compelling market narratives that drive buyer action.
• • Recruit, mentor, and develop a small team of product marketing professionals as the function scales within a high-growth enterprise SaaS environment.
• • Define and own product positioning, messaging, and narrative strategy for core product, solutions, or platform capabilities, ensuring alignment with enterprise legal buyers and professional services firms.
• • Lead go-to-market strategy from market insight and narrative development through operational execution and performance measurement, with direct accountability for pipeline growth and revenue acceleration.
• • Build deep expertise in the targeted product area, buyer personas, and competitive landscape, including benchmarking against peers in legal tech and AI-driven enterprise software.
• • Create thought leadership and category-shaping content, including executive-level white papers, keynote-ready presentations, and external speaking opportunities at industry events.
• • Design and deploy enablement assets and frameworks that equip sales, customer success, and field teams to consistently articulate value propositions to legal professionals and law firm decision-makers.
• • Serve as a strategic advisor to GTM teams during high-value deal cycles, integrating product and market context to influence outcomes and accelerate close rates.
• • Collaborate cross-functionally with Product, Engineering, and Sales leadership to align roadmap priorities, launch timelines, and customer feedback loops.
• • Establish and track KPIs for marketing impact, ensuring clear line-of-sight from campaign activity to revenue contribution and market adoption metrics.
• • Maintain a rigorous, ego-free feedback culture, delivering direct, data-informed insights to elevate messaging quality and market relevance.
• • Operate in a fast-moving, ambiguous environment with autonomy to set direction, prioritize initiatives, and drive execution without micromanagement.
• • Represent Legora externally through strategic communications, client-facing engagements, and industry forums to reinforce thought leadership and brand authority in legal AI.
• • Ensure all marketing materials reflect Legora’s commitment to precision, speed, and excellence—mirroring the standards of top-tier legal teams like Cleary Gottlieb, Goodwin, and Linklaters.
• • Translate technical product innovations—such as document analysis, workflow automation, and AI-powered insights—into commercial advantages that resonate with both technical evaluators and C-suite legal executives.
• • Leverage insights from 1,000+ global customers across 50+ countries to shape go-to-market tactics that reflect real-world use cases in international legal markets.
• • Work in-person at the Union Square office in New York City, collaborating daily with cross-functional teams in a high-performance, impact-driven environment.
• • Contribute to company-wide initiatives, including partnerships with world-class brands such as the New York Yankees and Jude Law campaigns, aligning marketing narratives with broader brand storytelling.
• • Uphold Legora’s cultural pillars: lean in with ownership, fight for excellence through direct feedback, and grow together—team and customer success are inseparable.