Director, Product Marketing

Zillow Group, Inc.

Job Overview

Location

Remote-USA

Job Type

Full-time

Full Job Description

📋 Description

• Lead the product marketing strategy for Zillow’s agent-facing portfolio, defining positioning, segmentation, pricing, and go-to-market frameworks that drive agent acquisition, engagement, and long-term growth in a competitive real estate technology marketplace.
• Build and mentor a high-performing product marketing team responsible for portfolio strategy, launch excellence, and lifecycle optimization, ensuring agent solutions deliver measurable business outcomes and reinforce Zillow’s marketplace advantage through data-informed decision-making and cross-functional alignment.
• Collaborate with Product, Strategy, Finance, Demand, Sales, and Revenue teams to shape roadmap priorities, align pricing and packaging with willingness to pay, and ensure seamless execution of go-to-market plans that support revenue growth and agent retention.
• Develop scalable messaging and value proposition frameworks across the entire agent lifecycle—from initial adoption to expansion—grounded in deep agent insights, competitive intelligence, and evolving marketplace trends to differentiate Zillow’s offerings.
• Represent product marketing strategy, performance results, and strategic trade-offs to executive stakeholders, translating complex market dynamics into clear, actionable recommendations that influence company-wide priorities.
• Synthesize sales insights, customer feedback, and market data to refine agent personas, segmentation, and roadmap priorities, ensuring product development remains tightly aligned with real agent needs and behaviors.
• Foster a culture of analytical rigor, customer empathy, and accountability within the team, establishing strong operating rhythms that balance creativity with measurable impact and continuous learning.
• Drive go-to-market execution for new product launches by partnering with Growth, Field, and Brand leaders to ensure positioning is consistently reflected in campaigns, field enablement, and customer-facing materials.

🎯 Requirements

• 10+ years of progressive experience in product or product marketing leadership roles, with a proven track record of driving strategy and revenue growth in B2B, SaaS, marketplace, or platform-based environments.
• 6+ years of people leadership experience, including direct management of senior-level talent and experience building and scaling high-performing teams.
• Demonstrated ownership of multi-year strategy and revenue-driving initiatives, with strong financial and analytical acumen to assess pricing, packaging, and ROI.
• Strong executive communication skills, with a history of influencing senior stakeholders and presenting complex strategies clearly and persuasively.
• Deep understanding of real estate agent workflows, motivations, and pain points, or proven ability to rapidly develop domain expertise in complex B2B environments.
• Experience using data and customer insights to inform segmentation, positioning, and product roadmap decisions in fast-moving, competitive markets.

🏖️ Benefits

• Competitive base salary ranging from $178,100 to $299,500 annually, depending on location, with additional eligibility for equity awards based on performance, experience, and location.
• Comprehensive health, dental, and vision insurance plans, including mental health resources and wellness programs designed to support holistic employee well-being.
• Generous paid time off, including vacation, sick leave, and company holidays, plus parental leave policies that support work-life balance and family needs.
• 401(k) retirement plan with company matching, helping employees build long-term financial security.
• Access to professional development opportunities, including tuition reimbursement, internal mobility programs, and leadership training to support career growth.
• Remote work flexibility, allowing employees to live and work from any of the 50 U.S. states (with limited exceptions), promoting autonomy and work-life integration.
• Inclusive culture recognized by FORTUNE 100 Best Companies to Work For® (2025) and PEOPLE Companies That Care® (2025), reflecting Zillow’s commitment to belonging, equity, and employee empowerment.

Skills & Technologies

Remote

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Zillow Group, Inc.

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About Zillow Group, Inc.

Zillow Group operates the largest digital real-estate marketplace in the United States, connecting buyers, sellers, renters, landlords and agents through websites and mobile apps. Founded in 2006 and headquartered in Seattle, the company provides property listings, valuation estimates via its Zestimate algorithm, comparative market analytics, mortgage origination and title services, and iBuying through its Zillow Instant Offers program. Revenue is generated primarily from Premier Agent advertising, lead generation, and real-estate services. The platform covers more than 110 million U.S. homes and is publicly traded on NASDAQ under the ticker ZG.

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