Director, Retention | Poppy & Peonies

Bloom Technology, Inc.

Job Overview

Location

Remote Role

Job Type

Full-time

Full Job Description

📋 Description

• As Director of Retention at Poppy & Peonies, you will lead strategic initiatives to strengthen customer loyalty, reduce churn, and deepen engagement with a mission-driven, sustainable lifestyle brand.
• You will design and execute retention strategies across email, SMS, loyalty programs, and post-purchase experiences, using customer insights to increase lifetime value and foster long-term relationships.
• You will partner with marketing, product, and customer experience teams to align retention efforts with brand values, ensuring every touchpoint reflects the company’s commitment to sustainability, inclusivity, and thoughtful design.
• You will analyze customer behavior, segment audiences, and optimize campaigns through A/B testing and data-driven iteration to improve engagement and repeat purchase rates.
• You will build and mentor a high-performing retention team, establishing clear goals, processes, and reporting structures to scale impact as the company grows.
• You will report directly to leadership and serve as a key voice in shaping the customer journey from first purchase to lifelong advocacy.

🎯 Requirements

• Proven experience leading retention, lifecycle marketing, or customer loyalty initiatives in e-commerce or DTC brands.
• Strong expertise in email and SMS marketing platforms (e.g., Klaviyo, Attentive) and marketing automation.
• Demonstrated ability to use customer data and analytics to inform strategy and measure impact.
• Experience designing and managing loyalty programs, referral systems, or VIP customer experiences.
• Passion for sustainability, ethical branding, and mission-driven companies.
• Excellent communication and collaboration skills, with ability to influence cross-functional teams.

🏖️ Benefits

• Fully remote position with flexible work hours to support work-life balance.
• Opportunity to shape the retention strategy of a growing, values-led brand with national recognition.
• Collaborative, mission-focused team culture rooted in creativity, inclusivity, and environmental stewardship.
• Professional growth and leadership development in a supportive, innovative environment.
• Competitive compensation package commensurate with experience and impact.

Skills & Technologies

Remote

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Bloom Technology, Inc.

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About Bloom Technology, Inc.

Bloom is a Canadian consulting firm that provides fractional HR, DEI (Diversity, Equity, and Inclusion), and talent advisory services. They specialize in helping companies build inclusive, people-first workplaces by offering support in areas such as HR policy development, executive training, recruitment, and DEI strategy. Their services are designed for organizations seeking to enhance their people practices without the commitment of full-time hires. Bloom also offers Petal, a self-service platform with over 200 hours of training and 100+ HR resources.

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