DTC Video Editor at Fella Health (Remote, US hours, 25k - 32k yr total comp inc equity)

📋 Description

• • As a DTC Video Editor at Aios, you will be at the forefront of creating high-impact, direct-to-consumer video advertisements that drive significant growth across major digital platforms like Meta, TikTok, YouTube, and Google. This is a pivotal role where you will own the entire video creative lifecycle, from initial concept and ideation through to final execution and iteration, ensuring our campaigns resonate with our target audience and achieve exceptional performance metrics.
• • You will collaborate closely with a dynamic team, including our Creative Lead, the Growth team, and our Media Buyer. This cross-functional partnership is essential for designing and rapidly deploying video creatives that are not only visually compelling but also demonstrably effective at converting viewers into customers. Your work will directly influence our acquisition strategies and contribute to the scaling of our consumer healthcare brands.
• • This is a hands-on position that demands agility and a proactive approach. You will be responsible for editing, designing, animating, rigorously testing, and iterating on video content at a pace that matches our growth objectives. The ability to translate abstract ideas and strategic objectives into tangible, high-impact advertisements that capture attention, maintain engagement, and inspire immediate action is paramount.
• • A key aspect of this role involves leveraging data to inform creative decisions. You will regularly review performance dashboards to understand what resonates with our audience and translate these insights into actionable creative improvements. This data-driven approach ensures that our video content remains relevant, effective, and continuously optimized for maximum impact.
• • Over time, your influence will extend beyond just video editing. You will evolve into a key creative engine across Growth, Conversion Rate Optimization (CRO), and Product teams, playing a significant role in shaping the visual identity of our brands and refining our performance scaling methodologies. Your creative vision will help define how our brands present themselves visually and how we achieve sustained performance growth.
• • To stay ahead in a rapidly evolving digital landscape, you will be encouraged to explore and integrate AI tools into your workflow. This includes using AI for ideation, enhancing editing processes, improving video quality, and automating repetitive tasks. The goal is to significantly accelerate your workflow and elevate the overall quality and sophistication of your creative output, enabling us to move from concept to finished ad in hours, not days.
• • You will report directly to Andre, our Creative Lead, and work in close proximity with Dave, the Head of Growth & Media Buyer. This reporting structure ensures clear guidance and alignment with our growth strategies.
• • This is a full-time, fully remote position. We value flexibility and trust our team members to manage their time effectively. The primary requirement is availability for calls until midday Pacific Time (PT) to ensure seamless collaboration with the US-based team. Interestingly, the entire creative team is currently based in Brazil, fostering a unique and collaborative remote working environment.
• • Your core responsibilities will revolve around expanding the creative capacity of the Growth team, ensuring a consistent output of high-quality video content that meets the demands of our performance marketing efforts. This involves owning the end-to-end editing process for video ads across Meta, TikTok, YouTube, and Google, with a clear mandate to ship creatives that directly boost performance.
• • You will be instrumental in building clean, compelling animations and motion graphics that not only enhance storytelling but also reinforce our brand identity. A significant part of your role will be the rapid production of creative variations – fast, high-quality iterations designed to support extensive A/B testing. This includes experimenting with new hooks, angles, cuts, formats, and lengths to discover what drives the best results.
• • Embracing AI tools is crucial. You will be expected to use AI to accelerate ideation, streamline editing, enhance video assets, and generate new creative elements. The objective is to achieve a remarkable speed-to-market, transforming concepts into polished ads with unprecedented efficiency.
• • Your editing approach will be deeply informed by data. You will analyze performance metrics to understand campaign effectiveness and translate these insights into concrete creative adjustments. This includes actively participating in A/B testing, quickly iterating on successful variants, and continuously optimizing ads for pacing, clarity, messaging, structure, and visual appeal.
• • You must possess the ability to execute independently, taking a creative brief from its initial concept through to the final, production-ready ad. This requires a strong sense of ownership, attention to detail, and a commitment to maintaining high standards of quality and polish, even when working at high velocity. Collaboration across Creative, Growth, CRO, and Product teams will be a daily aspect of your work, requiring clear communication and a team-oriented mindset.
• • Ultimately, you will be a key driver of our creative engine, contributing to the visual narrative and performance success of Aios's direct-to-consumer brands.