Ecommerce Data Analytics Manager

📋 Description

• • As an Ecommerce Data Analytics Manager at Henry Schein, Inc., you will be at the forefront of driving data-informed strategies to optimize our rapidly growing ecommerce business. This pivotal hybrid role is designed for a strategic thinker with a robust analytical toolkit, tasked with overseeing the business pricing program and providing critical data-driven insights across all ecommerce operations.
• • Your primary responsibility will involve a deep dive into product pricing, profitability analysis, and the performance of marketing campaigns. The goal is to meticulously identify opportunities that will enhance revenue, attract new customers, and maximize return on investment (ROI). You will be instrumental in translating complex data into actionable business strategies that directly impact the company's bottom line.
• • A significant aspect of this role includes analyzing market trends and the margin impact of our current business pricing strategy. This analysis will provide essential intelligence to inform decisions about profitability and future growth trajectories. You will not only make sound pricing recommendations but also leverage a keen understanding of online marketplaces and consumer behavior to inform these recommendations.
• • You will lead the comprehensive process of collecting, analyzing, visualizing, and interpreting data. This includes a focus on customer behavior patterns, the effectiveness of our pricing strategies, and the performance of various marketing initiatives.
• • In the realm of Pricing & Revenue Analytics, you will meticulously analyze product pricing structures to pinpoint opportunities for margin enhancement and to ensure our pricing remains competitive in the market. You will manage the strategic execution and ongoing monitoring of the business pricing strategy, with a particular emphasis on dynamic pricing models.
• • A key duty involves monitoring competitor pricing and promotional activities, utilizing both internal proprietary tools and external third-party platforms to maintain a competitive edge. You will be responsible for developing, rigorously testing, and evaluating various pricing models, aiming to optimize both revenue generation and conversion rates.
• • Collaboration is central to this role. You will work closely with merchandising, marketing, and finance teams to ensure that pricing strategies are fully aligned with overarching business objectives. Furthermore, you will design and execute A/B tests and conduct pricing elasticity studies to provide empirical evidence for informed pricing decisions.
• • You will be the architect of dashboards and reports that provide a clear, real-time view of key pricing, product, and promotional Key Performance Indicators (KPIs) and their financial implications. This includes leading in-depth pricing analysis, covering aspects like price elasticity, promotional effectiveness, and market competitiveness, to guide strategic pricing decisions.
• • You will oversee the utilization of competitive price monitoring tools and pricing intelligence platforms, ensuring constant visibility into evolving market trends. Regular monitoring of critical pricing KPIs, such as margin dollars, Average Selling Price (ASP), and revenue impact, will be essential, with findings and recommendations presented regularly to senior leadership.
• • For Marketing Performance Analytics, you will dissect the performance of digital marketing campaigns and channels, including paid search, paid social, email marketing, and affiliate programs, delivering actionable insights. You will meticulously track essential KPIs like Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV), Conversion Rate (CVR), and customer retention metrics across all channels.
• • You will evaluate A/B tests and customer segmentation strategies to refine targeting and personalization efforts, thereby improving campaign effectiveness. Close collaboration with the marketing team will be crucial for optimizing ad spend and enhancing customer journeys.
• • Performing detailed customer segment analysis will support critical business decision-making for marketing programs and initiatives. You will proactively identify and recommend analyses that can further inform business decisions, driving continuous improvement.
• • In terms of Reporting & Data Management, you will build and maintain comprehensive dashboards and reports to track pricing performance, marketing effectiveness (including CLV, CAC, and Marketing Channel Incrementality), and overall eCommerce KPIs. Your ability to translate raw data into compelling insights that influence strategic decisions across the entire business will be paramount.
• • You will play a role in ensuring data integrity across various marketing and commerce platforms, such as Shopify, Google Analytics 4 (GA4), Meta Ads, and Klaviyo. A key responsibility includes overseeing the integration of data from multiple eCommerce platforms into centralized Business Intelligence (BI) tools.
• • You will serve as an administrator for analytics tools like Google Analytics and Power BI, ensuring appropriate access and permissions are managed according to business needs and security protocols. Partnering closely with engineering and data teams will be essential to guarantee data accuracy, integrity, and timeliness.
• • This role requires a proactive approach to identifying and resolving complex issues, fostering strong partnerships across all levels of the company, and effectively managing projects and budgets. Your expertise will be vital in cultivating and developing lasting internal and external customer relationships, ensuring Henry Schein remains a leader in its field.