Education Media Specialist

📋 Description

• • TaxWell is seeking a creative and skilled Education Media Specialist to revolutionize how everyday Americans understand and utilize tax advantages. This remote role is pivotal in transforming existing educational content into modern, engaging multimedia assets that drive product adoption, enhance customer success, and foster deeper engagement across digital platforms. You will be instrumental in evolving our training materials, including webinars, courses, and documentation, into dynamic digital media that resonates with our users.
• • The core of this role involves a blend of instructional design and multimedia production. You will be responsible for extracting key insights from a variety of sources, including existing webinars, comprehensive courses, detailed documentation, and knowledge base articles. Your expertise will be applied to script, record, and edit a range of video and multimedia content. This includes crafting concise instructional clips (30-120 seconds) that highlight specific features, developing in-depth product walkthroughs, creating structured training segments, and potentially producing audio-based content.
• • A significant aspect of your work will involve leveraging visual elements to enhance learning. You will utilize screen capture technology, design graphics, add clear captions, incorporate motion graphics, and integrate compelling audio components to create a rich and effective learning experience. Furthermore, you will be encouraged to explore and utilize AI tools to streamline the scripting, captioning, and editing processes, thereby increasing efficiency and optimizing content delivery, all while rigorously maintaining instructional quality and factual accuracy.
• • You will play a key role in enhancing the structure and flow of our online learning programs. This includes supporting the development of interactive online courses, potentially using authoring tools like Adobe Captivate or similar platforms. Your contribution will involve improving the overall organization, narrative flow, and learner engagement within existing Continuing Education (CE) and online course materials, ensuring they are not only informative but also captivating.
• • A strategic component of this role is identifying opportunities to modernize and expand our educational content library through innovative digital and multimedia approaches. You will be tasked with transforming lengthy training materials into digestible micro-learning formats where appropriate, making complex information more accessible and easier to consume. By analyzing engagement metrics and audience feedback, you will continuously refine content structure and delivery methods to maximize impact and user satisfaction.
• • Collaboration is key to success in this position. You will work closely with subject matter experts to guarantee the technical accuracy of all content and ensure it remains aligned with product updates and industry changes. Additionally, you will coordinate with various cross-functional teams to enhance the visibility, discoverability, and overall optimization of our educational resources across all relevant platforms. Your efforts will directly support the ongoing growth of our digital learning initiatives, both internally and externally.
• • To excel in this role, you must possess a strong understanding of current trends in digital learning, multimedia production techniques, and effective content engagement strategies. You will need to maintain a balance between production speed and the delivery of high-quality, polished output, embracing a mindset of continuous improvement. Your ability to work independently, manage your time effectively, and meet deadlines will be crucial, as will your comfort with rapid iteration and a self-motivated approach to your work.
• • Beyond core content creation, you will contribute to the broader development and delivery of TaxWell's educational products as business needs evolve. This includes supporting related initiatives and undertaking other assigned duties that align with the Education team's overarching goals. Success in this role will be measured by the consistent transformation of existing education content into engaging multimedia assets, demonstrable improvements in course structure and engagement, efficient and scalable production workflows, measurable increases in digital education reach and engagement, and the delivery of clear, modern educational messaging that upholds brand standards.