Email Marketing Specialist

📋 Description

• • The Email Marketing Specialist plays a key role in planning, executing, and optimizing email marketing initiatives, managing audience segmentation, building and deploying emails, supporting QA processes, and driving continuous improvements in email performance to align with strategic marketing goals.
• • Day to day, the person will plan, build, and execute diverse email campaigns (newsletters, GTM initiatives, lifecycle/triggered automations), maintain and optimize audience segmentation and workflows in Eloqua, conduct rigorous QA, partner with content and design teams using Wrike, monitor campaign metrics, generate reports, provide insights to improve open/click-through rates and conversions, analyze performance trends, implement data-driven solutions, and maintain a testing roadmap for subject lines, CTAs, and layouts.
• • Natera, Inc. is a global leader in cell-free DNA (cfDNA) testing dedicated to oncology, women’s health, and organ health, aiming to make personalized genetic testing part of standard care to enable earlier interventions and longer, healthier lives. The team includes statisticians, geneticists, doctors, laboratory scientists, business professionals, and software engineers from world-class institutions, fostering a culture of dedication, collaboration, and mission-driven impact.
• • The person can learn to master advanced email marketing automation platforms like Eloqua, deepen expertise in data-driven campaign optimization and A/B testing, strengthen cross-functional collaboration in a fast-paced healthcare marketing environment, and grow into a permanent role with opportunities to contribute to meaningful health outcomes through precision marketing in genomics.