Engagement Marketing Manager

Marlette Holdings, Inc.

Job Overview

Location

Remote / Flexible

Job Type

Full-time

Full Job Description

📋 Description

• As an Engagement Marketing Manager at Best Egg, you will play a pivotal role in driving customer engagement and retention through strategic marketing initiatives that support the company’s mission of building financial confidence.
• You will develop and execute targeted marketing campaigns across email, in-app, and digital channels to increase product adoption, improve customer lifecycle management, and enhance overall engagement metrics.
• You will collaborate closely with product, data, and creative teams to design personalized customer journeys, A/B test messaging and offers, and optimize conversion funnels based on behavioral insights.
• You will analyze campaign performance using key metrics such as open rates, click-through rates, conversion, and customer lifetime value, using data to refine strategies and improve ROI.
• You will help shape Best Egg’s voice and messaging to ensure consistency, clarity, and emotional resonance across all customer touchpoints.
• You will contribute to a culture of innovation and accountability by proposing new ideas, testing hypotheses, and scaling what works to drive measurable business impact.
• About the team or company: Best Egg is a market-leading, tech-enabled financial platform committed to helping people achieve financial confidence through responsible lending and financial wellness tools. Backed by Barclays and guided by core values like Put People First, Create Clarity, Get Things Done, Deliver with Heart, and Listen to Our Customers, the company fosters an inclusive, flexible, and mission-driven workplace where employees are empowered to grow and make a difference.
• What the person can learn or achieve in this role: You will gain deep expertise in lifecycle marketing, customer segmentation, and behavioral targeting within the fintech space. You’ll develop strong analytical and experimentation skills, learn to balance creativity with data-driven decision-making, and have the opportunity to influence strategy at a growing, purpose-driven company preparing for scale under a global financial leader.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in engagement marketing, lifecycle marketing, or CRM-focused roles
• Proven experience designing and executing email and in-app marketing campaigns
• Strong analytical skills with experience using data to measure and optimize campaign performance
• Proficiency with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot)
• Excellent written and verbal communication skills with a customer-centric mindset

🏖️ Benefits

• Top-tier health, dental, and vision insurance plans
• 401(k) with company match
• Generous paid time off and company holidays
• Flexible remote work options
• Professional development and tuition reimbursement
• Inclusive, values-driven culture with opportunities for growth

Skills & Technologies

Remote

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Marlette Holdings, Inc.

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About Marlette Holdings, Inc.

Marlette Holdings operates the Best Egg consumer lending platform, offering unsecured personal loans and financial wellness tools to prime and near-prime borrowers in the United States. Using proprietary data analytics and bank partnerships, it provides fixed-rate installment loans for debt consolidation, home improvement and major purchases, while emphasizing transparent pricing and digital-first customer experience. The company’s technology assesses credit risk, automates underwriting and services loans through its wholly owned subsidiary Best Egg Bank. Headquartered in Wilmington, Delaware, it has facilitated more than $20 billion in originations since 2014.

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