Enterprise 3P Field Events Lead

OpenAI, Inc.

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• Own the third-party events portfolio for OpenAI’s enterprise segment, including partner summits, industry conferences, sponsored events, and high-priority field activations.
• Build and manage annual and quarterly planning processes that align third-party events with industry priorities, field and sales goals, partner opportunities, account targets, and pipeline needs.
• Define strategic briefs for priority third-party events, clearly articulating the target audience, business objective, customer opportunity, desired action, and role of each event within the broader enterprise GTM motion.
• Partner with Field Marketing, Industry Marketing, Events, Product Marketing, Content, technical teams, Comms, Design, Solutions, and Marketing Operations to translate event briefs into execution plans and follow-up motions.
• Manage sponsorship strategy, event packages, vendor relationships, agencies, budgets, timelines, staffing models, and onsite execution in close collaboration with the Events team.
• Develop scalable playbooks for different tiers of events, from major tentpole conferences to smaller industry-specific moments, ensuring consistent and efficient execution.
• Create intake and prioritization criteria to determine which events to support, the required level of investment, and when to decline opportunities based on strategic alignment.
• Partner with Marketing Operations to track and measure event performance, including pipeline impact, account engagement, meetings secured, opportunity progression, and post-event conversion rates.
• Build and manage the resourcing model required to execute third-party events consistently at scale, including internal team capacity and external agency coordination.
• Serve as the strategic briefer and cross-functional leader who connects sponsorships, field activations, partner moments, executive programs, account priorities, and post-event follow-through into a unified operating system.
• Ensure OpenAI’s presence at external events is intentional, focused, and aligned with enterprise customer journeys and brand positioning.
• Translate business priorities, industry context, and customer needs into clear, actionable event strategies that drive awareness, engagement, and pipeline growth.
• Maintain a disciplined approach to event portfolio management, balancing scale with strategic focus to maximize ROI across a growing number of external touchpoints.
• Collaborate with executive leadership and cross-functional stakeholders to ensure event initiatives support overarching enterprise marketing and sales objectives.
• Continuously refine event operating cadences, briefing processes, measurement models, and resourcing plans to improve efficiency and impact over time.

🎯 Requirements

• 7+ years of experience in third-party events, strategic events, field events, event marketing, partner events, enterprise marketing, or adjacent B2B GTM roles.
• Deep experience managing third-party events at scale, including major conferences, sponsorships, partner summits, industry events, and multi-stakeholder field activations.
• Experience owning large event portfolios with complex budgets, vendors, agencies, executive stakeholders, and cross-functional dependencies.
• Strong audience and GTM judgment, with the ability to translate business priorities, industry context, and customer needs into clear event briefs.
• Experience partnering with Field Marketing, Industry Marketing, Events, Product Marketing, Content, demo or technical teams, Comms, Design, Solutions, and Marketing Operations.
• Evidence of building or scaling a team, agency model, or operating system around events.

🏖️ Benefits

• Hybrid work model with 3 days in the office per week based in San Francisco, CA.
• Relocation assistance provided to new employees.
• Opportunity to shape the enterprise events strategy for a leading AI company at the forefront of global technological innovation.
• Collaborative environment partnering with cross-functional teams including Sales, Product, Research, Customer Success, and Executive Leadership.
• Access to OpenAI’s comprehensive employee policies, including equal opportunity employment, reasonable accommodations, and global privacy protections.
• Exposure to cutting-edge AI research and deployment initiatives with global impact.

Skills & Technologies

Senior

Hybrid

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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