Events Manager

📋 Description

• • The Events Manager (Event Audience Acquisition Manager) at Workato is responsible for developing and executing integrated marketing and communication strategies to promote Workato’s flagship event WOW and select regional WOW events, bridging marketing, demand generation, social media, PR, and the events team to ensure consistent messaging and strong audience engagement.
• • Day to day, the role involves collaborating with stakeholders to align on event goals and KPIs, creating comprehensive marketing plans and calendars, facilitating cross-team meetings, working with sales on registration goals, crafting promotional content, ensuring brand consistency, developing creative briefs, equipping sales and customer success teams with resources, participating in team meetings, using data-driven tactics for audience targeting, developing engagement strategies, sending nurture emails, maintaining registration tracking, managing Cvent integration, and providing post-event reports and recommendations.
• • Workato is a leader in enterprise orchestration, transforming technology complexity into business opportunity through its AI-powered platform that connects data, processes, applications, and experiences, trusted by 400,000 global customers and recognized by industry leaders such as Forbes’ Cloud 100, Deloitte Tech Fast 500, and Quartz as a top workplace.
• • The role offers the opportunity to lead audience acquisition strategy for major events, gain deep expertise in B2B event marketing and MarTech tools, drive measurable impact on event ROI and attendance, collaborate across global teams, and grow professionally in a flexible, innovation-driven culture that values ownership and teamwork.