Job Overview
Location
UK
Job Type
Contract
Category
Data Analyst
Date Posted
February 26, 2026
Full Job Description
đź“‹ Description
- • Are you a data-driven innovator with a passion for optimizing user journeys and driving measurable growth? Welltech, a global leader in digital wellness with Ukrainian roots, is seeking a highly motivated and experienced Experimentation Manager to join our dynamic team. Our mission is to empower millions worldwide to start and stay well for life, and you will play a pivotal role in achieving this by enhancing the acquisition funnels for one of our flagship health and fitness apps. This is a unique opportunity to combine your expertise in data analysis, user psychology, and A/B testing to create impactful improvements that directly contribute to subscription conversion, Average Revenue Per User (ARPU) growth, and audience expansion.
- • As an Experimentation Manager at Welltech, you will be at the forefront of our user acquisition strategy. You will be responsible for identifying opportunities, formulating data-backed hypotheses, and executing rigorous A/B tests to optimize every stage of the user journey. This involves a deep dive into user behavior, understanding their motivations, and designing seamless experiences that guide them towards adopting our wellness solutions. You will work with a diverse range of data sources, including analytics platforms, user feedback, and competitor analysis, to build a comprehensive understanding of our user base and market landscape. Your insights will be crucial in shaping the future of our app's growth.
- • Your core responsibility will be to generate and meticulously prioritize hypotheses aimed at improving the conversion rates and ARPU within our quiz funnels, which are fundamental to our new user acquisition efforts. This requires a strategic mindset, the ability to connect dots between user behavior and business objectives, and a proactive approach to problem-solving. You will own the entire lifecycle of these experiments, from initial planning and hypothesis formulation to meticulous execution, thorough analysis, and iterative refinement. This end-to-end ownership ensures that every experiment is conducted with the highest standards of scientific rigor and business impact.
- • Beyond hypothesis generation, you will cultivate deep product insight by leveraging advanced analytics tools, synthesizing qualitative user feedback, conducting thorough competitor research, and learning from the extensive history of our experimentation efforts. This holistic approach ensures that your strategies are not only innovative but also grounded in a solid understanding of what works and why. You will also be instrumental in supporting our broader acquisition efforts by developing and implementing tailored, end-to-end user experiences designed specifically for different audience segments and traffic sources. This personalization is key to maximizing relevance and conversion across diverse user groups.
- • Collaboration is at the heart of this role. You will work in close partnership with cross-functional teams, including design, engineering, analytics, content, and product management. This collaborative environment fosters a shared understanding of goals and ensures the seamless execution of funnel improvements. Your ability to communicate complex ideas clearly and persuasively will be essential in driving alignment and achieving collective success. You will continuously translate the results of your experiments into actionable insights, informing the development of stronger follow-up hypotheses and guiding the direction of future testing.
- • A critical aspect of your role will be to manage user expectations effectively as they embark on their journey towards a healthier life. You will act as a vital bridge between marketing activities and product experiences, ensuring a consistent and encouraging user journey from the first touchpoint to long-term engagement. Furthermore, you will be encouraged to explore and create new, innovative funnel concepts that are attuned to emerging trends in the health and fitness industry, keeping Welltech at the cutting edge of wellness technology. This role offers a unique blend of analytical rigor, creative problem-solving, and strategic thinking, all aimed at making a tangible difference in the lives of millions.
🎯 Requirements
- • 3+ years of experience in Growth, Product Management, Product Marketing, or Conversion Rate Optimization (CRO)/Experimentation roles.
- • Proven expertise in experimentation methodologies, with a strong understanding of A/B testing principles and statistical analysis.
- • Solid knowledge of User Experience (UX) principles and user research techniques.
- • Strong analytical skills with demonstrated comfort in working with product data and analytics platforms.
- • English proficiency at a B2+ level.
🏖️ Benefits
- • Opportunity to make a significant impact on a global scale, helping millions of users achieve their wellness goals.
- • A culture that champions personal and professional growth, with ample opportunities for learning and development.
- • A results-driven environment where your contributions are recognized and valued.
- • Collaborative and supportive team atmosphere with cross-functional partnerships.
- • Remote-friendly work environment, offering flexibility and work-life balance.
Skills & Technologies
Go
Remote
About WellTech Limited
WellTech Limited is a Cyprus-based holding company that builds and operates a portfolio of mobile health, fitness, and wellness applications. Its brands include BetterMe, Muscle Booster, Yoga-Go, and WalkFit, serving over 200 million users worldwide. The company focuses on AI-driven personalized programs for weight management, mental health, physiotherapy, and activity tracking, combining science-backed content with behavioral coaching. Revenue is generated through freemium subscriptions and in-app purchases across iOS and Android platforms.
