Founder's Associate

📋 Description

• • We are an early-stage consumer nutrition brand at the intersection of men's health, beverages, and next-generation supplementation — and we're hiring our first full-time Founder's Associate in Berlin.
• • This is a high-impact, generalist role working directly alongside the founder to shape brand, product, and go-to-market from the ground up.
• • For the right person, there is a clear path toward a co-founder relationship.
• • You'll be on-site in Berlin, embedded in a small and fast-moving team, with enormous ownership from day one.
• • This role is ideal for a driven early-career generalist who has genuine taste for consumer brands and wants to build something real — not just optimise a dashboard.
• • German fluency is a hard requirement.
• • Visa sponsorship is not available.
• • Ramp up quickly and support the founder across brand, product, and operational tasks — often simultaneously.
• • Own go-to-market execution for the Germany launch: strategy, positioning, early customer acquisition, and iteration.
• • Contribute meaningfully to brand building — bringing taste, style, and a strong point of view on what makes a great consumer product.
• • Coordinate a small team (working students, interns, and a fractional performance lead) and manage external contractors and vendors.
• • Define early customer experiences and establish feedback loops to inform product and brand development.
• • Execute day-to-day operations and ad-hoc projects with a high degree of autonomy.
• • Work on-site in Berlin and collaborate closely with the founder and a lean contractor network.
• • German fluency (C1/native) — this is a hard filter; our go-to-market is Germany-first.
• • A true generalist: comfortable moving across brand, ops, product, and team coordination without losing quality.
• • Genuine affinity for consumer brands and physical products — not a pure SaaS, analytics, or B2B background.
• • Demonstrated taste and aesthetic sensibility; you know what a cool brand feels like and why it works.
• • Berlin-based and fully available for on-site work (or ready to relocate).
• • 0–4 years of experience; university pedigree is a positive signal but not required — drive and output matter more.
• • Comfort with ambiguity, fast context-switching, and working in an early-stage environment with limited structure.
• • Proven ability to move from strategy to execution without hand-holding.
• • Base salary: €24,000 – €36,000 per year (depending on experience)
• • Equity: 5% ESOP
• • Co-founder path: Explicitly on the table for the right candidate
• • Visa sponsorship: not available