Founding Head of GTM

Clera

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• We're looking for a Founding Head of GTM to own go-to-market strategy and brand positioning from the ground up at an early-stage ambient AI startup building at the intersection of hardware, software, and personal productivity.
• This is a full-stack, player/coach seat — strategy and execution, funnel and story — with a direct impact on how we move from beta to launch and who we reach first.
• You'll be one of the earliest hires, shaping the company's voice, narrative, and growth engine before we scale.
• If you thrive in 0→1 environments, are energized by ambiguity, and have a track record of launching startups into the market with zero brand equity and zero budget to waste, this role is for you.
• You'll own GTM strategy end-to-end: design funnel logic, sequence beta-to-launch phases, and mix channels including founder-led outreach, KOL activation, community platforms, and product launch platforms.
• Build brand narrative, voice, and positioning from scratch — find the angles that make the product thesis land and validate the real early-adopter audience.
• Construct a working beta acquisition funnel, measure conversion by channel, and reallocate effort based on what's working.
• Direct and coach anyone else touching GTM or marketing (contractors, future hires) in a player/coach capacity — you lead, not split.
• Build a repeatable GTM and brand playbook the team can scale post-launch.

🎯 Requirements

• 3+ years owning GTM execution and brand/positioning end-to-end for a startup launch (seed to Series A/B stage) — the full stack, not just one half.
• Demonstrated ability to build and optimize multi-channel beta-to-launch acquisition funnels with channel-level conversion analysis and reallocation.
• Proven experience developing brand narrative, positioning, and voice from scratch that resonates with early-adopter audiences.

🏖️ Benefits

• Visa sponsorship is not available for this role.
• This is a hybrid role based in San Francisco, CA. We expect regular in-person collaboration at our San Francisco office alongside flexible remote days.

Skills & Technologies

Remote

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Clera

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About Clera

Clera, Inc. operates as an AI Talent Agent, leveraging artificial intelligence to enhance and streamline various aspects of the talent acquisition and management process. The company's core offering appears to center on an AI-powered platform designed to connect skilled individuals with suitable opportunities or to assist organizations in efficiently sourcing and evaluating candidates. While comprehensive details regarding specific features, target industries, or the scale of its operations are not yet publicly available, the current online presence indicates that Clera's services are actively being prepared for launch. This suggests an upcoming introduction of innovative AI solutions aimed at optimizing the ecosystem where talent meets demand.

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