GenAI Senior Art Director (Design)

📋 Description

• • Are you a visionary Art Director with a passion for food and a fascination for the transformative power of Generative AI? Brandtech Plus, a global leader in creative production and technology, is seeking a talented GenAI Senior Art Director to join our dynamic team. This is a unique opportunity to pioneer the future of food marketing, blending traditional art direction expertise with cutting-edge AI capabilities to create visually stunning and irresistible campaigns.
• • As a key member of our team, you will be instrumental in shaping the visual identity of food brands across Europe, including Poland, Germany, Benelux, France, the UK, and Italy. You will work with marketing teams to develop and execute campaigns that not only capture attention but also drive engagement and achieve business objectives.
• • Your role will involve a deep dive into the culinary world, understanding the nuances of food presentation and translating that knowledge into compelling visual narratives. You'll be responsible for conceptualizing and delivering high-impact creative assets for a variety of platforms, including social media, e-commerce, and Point of Sale Materials (POSM).
• • A core aspect of this role is the innovative application of GenAI tools. You will be at the forefront of exploring and mastering technologies such as VE03, Imogen, Midjourney, and Adobe Firefly, specifically for food presentation. This includes expert-level prompting, model selection, and leveraging these tools to generate captivating compositions that make every dish look irresistible.
• • You will lead the creative process from concept to execution, ensuring that all visual output adheres to the highest standards of premium brand aesthetics. This involves not just generating visuals but also refining them through advanced retouching and finishing techniques to achieve a polished, professional look.
• • Collaboration is key. You will work closely with technical teams to advance GenAI capabilities within food presentation, pushing the boundaries of what's possible. Your insights and expertise will help drive innovation in how we use AI to create and deliver creative solutions.
• • This role requires a strong understanding of traditional design principles as they apply to food styling and composition. You will need to seamlessly integrate these principles with AI-generated elements, ensuring a cohesive and impactful final product.
• • You will also be expected to understand the principles of performance marketing, ensuring that the creative assets developed are not only visually appealing but also effective in achieving marketing goals.
• • Key responsibilities include developing visually arresting campaigns, designing and inspiring with visual craft using GenAI, and overseeing the entire project lifecycle for food-related creative work.
• • You will maintain and monitor exceptional craft standards across all deliverables, ensuring consistency and quality. A crucial part of your role will be pre-testing work to meet brand requirements before launch, guaranteeing client satisfaction.
• • The ideal candidate will possess a strong aesthetic sensibility, a passion for food, and an innovative mindset with practical problem-solving skills. You should be a team player with a collaborative spirit, eager to contribute to a forward-thinking creative environment.
• • This position offers an exciting chance to be a pioneer in the GenAI creative space, specifically within the vibrant food and beverage industry. You will have the opportunity to influence brand perception, drive consumer desire, and contribute to the success of major European food brands.
• • We are looking for someone who is not only technically proficient but also creatively driven, capable of translating client briefs into groundbreaking visual solutions. Your ability to adapt to new technologies and methodologies will be essential as we continue to evolve our AI-powered creative offerings.
• • Embrace the challenge of pushing creative boundaries, experimenting with new AI techniques, and delivering exceptional results that exceed client expectations. Your contributions will be vital in solidifying Brandtech Plus's position as a leader in AI-driven creative production.
• • This role is remote, offering flexibility while demanding high levels of autonomy and proactive engagement. You will be an integral part of a global team, contributing to a culture of innovation, continuous learning, and ambitious achievement.
• • We are committed to fostering an inclusive and supportive work environment where creativity thrives. Your personal development and capability building in the rapidly evolving field of GenAI will be encouraged and supported.