Global Brand Marketing Manager (Stelo)

DexCom, Inc.

Job Overview

Location

Remote - United States

Job Type

Full-time

Full Job Description

📋 Description

• As a Global Brand Marketing Manager for Stelo Marketing Manager, you will shape and scale the global brand and marketing strategy for Stelo, Dexcom’s consumer product, across international markets, driving demand generation, retention, and long-term brand loyalty while ensuring consistency while enabling effective local execution.
• Day-to-day, you will develop and oversee global campaigns and assets, toolkits, including concept development and adaptation for multi‑regional use, in partnership with external agencies and internal Creative Services.
• You will lead global brand positioning and messaging frameworks, ensuring consistency while enabling effective local market adaptation.
• You will support strategic planning around Go-To-Market, working closely with the product and partner team, competitive intelligence, business development, medical, clinical and the regions.
• You will design data and evidence generation plans to support GTM strategies, collaborating across clinical, market access, legal, regulatory, and other functions. Generate compelling and competitive claims including testing and approval.
• You will ensure brand guardrails and integrity are maintained, serving as the gatekeeper while partnering with regional teams to enable strong local execution.
• Working with the global and regional market research functions, you will design and implement studies supporting a better understanding of purchase and retention drivers. You will coordinate cross-functional efforts to better understand competitive landscape, market dynamics, opportunities and risks for the product line, across continents.
• Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery.

🎯 Requirements

• You have 6+ years of experience in brand strategy, brand management, or marketing, including 2+ years working across international markets (Canada, EMEA, or APAC); experience living or working abroad is a plus
• You have extensive marketing experience including product definition, positioning and branding. Experience with product launches is a must.
• You have a proven track record leading creative campaign development (briefing, concept evaluation, creative direction, production oversight) and elevating brand expression across channels.
• You are excellent at agency briefing clarity and creative review and can push for breakthrough work while staying grounded in strategy.
• You can translate strategy into market-ready execution, delivering toolkits and assets that international teams can deploy quickly and effectively.
• You have strong analytical skills and are KPI‑driven, with a proven track record of delivering measurable impact through past projects.
• You have strong presentation skills, written and oral.
• You are comfortable leading projects in coordination with 5 to 10 teams, in high pressure international settings.
• Typically requires a Bachelor’s degree and a minimum of 8-12 years of related experience.
• At this level a graduate degree may be desirable with 4 years of related experience

🏖️ Benefits

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
• Travel Required: 5-15%

Skills & Technologies

Remote

Degree Required

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DexCom, Inc.

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About DexCom, Inc.

DexCom, Inc. develops, manufactures, and distributes continuous glucose monitoring (CGM) systems for diabetes management. Its sensors, transmitters, and software provide real-time glucose data to patients and healthcare providers. The company serves insulin-intensive diabetes populations worldwide.

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