Global Head of Growth - Consumer

Kraken

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• As Global Head of Growth - Consumer at Kraken, you will serve as co-founder of the consumer product vertical, jointly accountable for revenue performance alongside the Product lead, driving growth strategy and execution for Kraken’s consumer business.
• You will own the consumer growth P&L — including NTU volume, payback period, 12-month LTV, and cohort quality — set strategy for horizontal functions (paid, lifecycle, onboarding, SEO, affiliate), lead and develop growth leads within your pod, and drive go-to-market for new products with measurable activation hypotheses and rapid iteration.
• You will operate within Kraken’s matrix growth model, where you set strategic direction and hold cross-functional teams accountable without direct ownership, leveraging existing execution infrastructure to accelerate time-to-market through AI-native workflows and continuous experimentation.
• You will build deep fluency in user economics, defend performance targets, mentor growth talent, and influence outcomes with founder-like intensity in a fast-moving, ambiguous environment — all while advancing Kraken’s mission to accelerate global crypto adoption and financial inclusion.

🎯 Requirements

• 10+ years of experience in growth, consumer product, or GM roles where you owned a revenue number, not just a marketing budget
• Demonstrated ability to set unit economics targets, track payback and LTV, and make resource allocation decisions based on cohort data
• Experience operating in matrix or cross-functional models, setting direction and driving accountability through teams you do not directly own
• Strong product instincts, having worked shoulder-to-shoulder with product leads, not just alongside them
• AI-native working style: routinely using AI to generate creative, analyze data, and accelerate execution as a default practice
• Experimentation discipline: designing, running, and killing experiments fast, with a track record of building cultures where testing is continuous
• Data fluency at the operator level: pulling your own data, forming hypotheses, and acting on insights without waiting for analytics teams
• Proven track record of developing growth talent and leading pods or sub-teams with clear outcome ownership
• Experience in consumer fintech, crypto, or other high-consideration industries where trust and education are central to acquisition
• Clear, direct communication style capable of operating with founder intensity in ambiguous, fast-moving environments and influencing without authority

🏖️ Benefits

• Fully remote work model with colleagues across 70+ countries and over 50 languages spoken
• Opportunity to work on mission-driven crypto products that advance global financial inclusion and access
• Access to cutting-edge tools and AI-native workflows to accelerate creative production and campaign execution
• Exposure to a world-class team of crypto experts and industry pioneers building premium products for traders, institutions, and newcomers
• Professional growth through leadership of high-impact growth pods and mentorship of emerging talent
• Alignment with a company committed to industry-leading security, crypto education, and client support

Skills & Technologies

Remote

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Kraken

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About Kraken

Kraken is a global cryptocurrency exchange established in 2011, offering spot and futures trading for Bitcoin, Ethereum and 200+ digital assets. Headquartered in San Francisco with entities worldwide, it serves retail and institutional clients, providing custody, staking, an NFT marketplace and OTC desk. The platform emphasizes security, regulatory compliance and educational resources.

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