Go-To-Market Lead Analyst (x/f/m)

📋 Description

• • As a pivotal member of the Customer & Sales Operations team, you will serve as the analytical powerhouse driving the strategic direction and operational efficiency of Doctolib's Go-to-Market (GTM) functions. This role is instrumental in shaping how we understand and engage with our clients and prospective market, directly influencing revenue growth and customer satisfaction.
• • You will collaborate closely with Product Marketing, Data teams, Finance, and senior leadership in France, providing critical insights that inform high-level decision-making. This position offers a unique blend of deep data analysis, strategic thinking, project management, and financial modeling, all while providing direct exposure to executive leadership within a leading European tech scale-up.
• • Your core responsibilities will encompass a broad spectrum of analytical and strategic tasks, ensuring the effectiveness and continuous improvement of our GTM operations.
• • **Analytics & Insights:**
• • Partner with Data Product Managers and Analytics Engineers to guarantee the integrity, reliability, and robust definition of Key Performance Indicators (KPIs) crucial for Product Marketing teams.
• • Conduct in-depth analyses of customer performance metrics, identifying emerging trends, uncovering actionable insights, and pinpointing areas ripe for enhancement.
• • Translate complex datasets into clear, compelling, and actionable insights that directly support strategic decision-making processes.
• • Present well-reasoned recommendations to senior leadership, effectively communicating the business impact of analytical findings.
• • **KPIs & Performance Monitoring:**
• • Spearhead the development and implementation of client-focused KPIs, encompassing critical areas such as equipment adoption, product usage, and overall customer satisfaction.
• • Design, develop, and refine forecasting models to significantly improve the accuracy and reliability of our performance monitoring and reporting.
• • Construct and maintain comprehensive operational dashboards for customer and GTM performance, serving as the definitive source of truth for our business partners and French leadership.
• • Prepare detailed monthly business overviews, essential for informing senior leadership, including members of the Executive Committee (Comex).
• • **Forecast & Business Planning:**
• • Work in close partnership with Finance, Product Marketing, and Go-to-Market teams to establish and maintain reliable performance forecasts across short, mid, and long-term horizons, with bi-annual updates.
• • Contribute to the strategic financial planning process by providing data-driven projections and scenario analyses.
• • **Project Management & Strategy:**
• • Engage collaboratively with Business Teams, including Product Marketing and Go-to-Market departments, to conceptualize, develop, and implement strategies and action plans that are tightly aligned with Doctolib's overarching business objectives.
• • Provide dedicated support for the successful execution of key strategic projects, such as initiatives focused on enhancing customer satisfaction and optimizing external provider management.
• • Act as a strategic advisor, helping to define and refine GTM strategies based on data-driven insights and market analysis.
• • This role is designed for an individual who thrives at the intersection of data, strategy, and business operations, possessing a strong drive for impact and a keen ability to influence outcomes through analytical rigor and clear communication. You will be empowered to own your projects, drive initiatives, and contribute significantly to Doctolib's continued success and expansion in the healthcare technology sector.