Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Marketing
Date Posted
April 19, 2026
Full Job Description
đź“‹ Description
- • Own the strategic thesis for every new client engagement at Directive, defining the why and how behind hitting business goals and driving pilot-to-retainer conversion across Performance, Communications, and Commerce divisions.
- • Diagnose each new client’s business, define strategy, sequence work, and align channel teams on an integrated plan tied to commercial outcomes; set direction while execution is handled by strategists and account teams.
- • Own the primary business metric of pilot-to-retainer conversion rate, using the first-30-days strategic thesis as the leading indicator for whether 90-day pilots renew into 12-month contracts.
- • Operate above channel lanes to ensure strategic coherence across Paid, SEO, Content, Creative, Programmatic, RevOps, and Comms, deciding how each capability fits and reinforces the others for a given client.
- • Partner consultatively with subject matter experts across all capabilities to pressure-test strategies for executability and business impact, earning trust through insight rather than authority.
- • Shadow the CEO during the first 90 days to learn how to diagnose businesses, prioritize capabilities, sequence work, and define what "good strategy" means at Directive.
- • Work as a high-leverage individual contributor without managing teams, influencing through clarity of thought and strategic judgment rather than headcount or P&L ownership.
- • Avoid client-facing duties, deliverable creation, and day-to-day management of channel strategists; focus solely on setting strategic direction and enabling execution by others.
- • Apply deep fluency in both brand/narrative and performance/demand marketing, with equal fluency in CAC/LTV math and narrative architecture, to serve B2B clients across Services, Industrial, SaaS, and B2B Commerce verticals.
- • Bring 10+ years of agency or in-house B2B marketing experience, with at least 5 years in a senior strategy role spanning brand and performance, and demonstrated credibility across at least four of: Paid Search, Paid Social, SEO, Content, LLM/AI search, Creative, Programmatic, Lifecycle, RevOps.
🎯 Requirements
- • 10+ years in agency or in-house B2B marketing, with at least the last 5 years in a senior strategy role spanning both brand/communications and performance/demand.
- • Demonstrated technical fluency across at least four of: Paid Search, Paid Social, SEO, Content, LLM/AI search, Creative, Programmatic, Lifecycle, RevOps.
- • Proven track record setting strategy for B2B clients across multiple verticals, ideally including Services, Industrial/manufacturing, SaaS, and B2B Commerce.
- • Comfort operating as a high-leverage individual contributor without managing a team, achieving impact through clarity of thought and strategic judgment.
🏖️ Benefits
- • Competitive base salary + performance bonus
- • Medical, dental, vision, disability, and life insurance with 100% employer-paid coverage for employee and 50% for dependents (US, CAD, MX)
- • Mental health support via Spring Health and Headspace membership
- • Physical wellness benefits including Omada physical therapy, Aaptiv virtual workouts, and complimentary One Medical membership
- • Unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge, and paid parental leave
- • Traditional and Roth 401(k) with 3% company match
- • Annual bonus based on tenure that scales over time
- • Annual company-wide retreat
Skills & Technologies
Spring
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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