Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
April 19, 2026
Full Job Description
đź“‹ Description
- • Own the strategic thesis for every new client engagement at Directive — the why and the how behind how we're going to hit the client's actual business goals — and use that thesis to drive pilot-to-retainer conversion across our Performance, Communications, and Commerce divisions.
- • Diagnose the business, define the strategy, sequence the work, and align channel teams on a coherent integrated plan that ties directly to the client's commercial outcomes for each new client engagement.
- • Drive pilot-to-retainer conversion rate as the primary business metric, owning the percentage of 90-day pilots that convert into 12-month retainers.
- • Operate above channel lanes to ensure cross-capability strategic coherence, deciding where Paid, SEO, Content, Creative, Programmatic, RevOps, and Comms each fit (or don't fit) for a given client and how they sequence and reinforce each other.
- • Partner internally with subject matter experts across all capabilities to pressure-test strategy against what's executable and what will move the client's business, earning trust as the integrator of the 'why' and 'how'.
- • Shadow the CEO during the first 90 days to learn how to diagnose client businesses, determine relevant capabilities, sequence work, and set the bar for 'good strategy' at Directive.
- • Work as a high-leverage individual contributor without managing teams, influencing through clarity of thought rather than reporting authority.
- • Apply 10+ years of agency or in-house B2B marketing experience, with at least the last 5 years in a senior strategy role spanning brand/communications and performance/demand.
- • Demonstrate technical fluency across at least four of: Paid Search, Paid Social, SEO, Content, LLM/AI search, Creative, Programmatic, Lifecycle, RevOps.
- • Bring a track record of setting strategy for B2B clients across multiple verticals, ideally including services, industrial/manufacturing, SaaS, and B2B commerce.
- • Think in terms of the client's P&L, not just marketing P&L, and be energized by collaborating with SMEs who know more than you about their specific channel.
🎯 Requirements
- • 10+ years in agency or in-house B2B marketing, with at least the last 5 years in a senior strategy role spanning both brand/communications and performance/demand.
- • Demonstrated technical fluency across at least four of: Paid Search, Paid Social, SEO, Content, LLM/AI search, Creative, Programmatic, Lifecycle, RevOps.
- • Track record of setting strategy for B2B clients across multiple verticals — ideally including services, industrial/manufacturing, SaaS, and B2B commerce.
- • Comfort operating as a high-leverage individual contributor without a team underneath you, winning through clarity of thought.
- • Ability to think in terms of the client's P&L, not just marketing P&L, and articulate the difference between a marketing strategy and a media plan.
🏖️ Benefits
- • Competitive base salary + performance bonus
- • Medical, dental, vision, disability, and life insurance coverage with 100% employer-paid plan for employee and 50% employer contribution for dependents (US, CAD, MX)
- • Mental health support: Access to certified therapists through Spring Health and Headspace membership
- • Physical wellness: Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership
- • Time off: Unlimited PTO (2-week minimum), Paid Company Holidays, Birthday Off, End of Year Recharge (Dec 24–Jan 1), Paid Parental Leave
- • Financial: Traditional and Roth 401(k) with 3% company match
- • Annual bonus based on tenure, scaling in total amount over time
- • Annual company-wide retreat
Skills & Technologies
Spring
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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