Growth Content Marketing Manager

Airwallex (UK) Limited

Job Overview

Location

US - San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• Own and scale Airwallex’s global growth content marketing engine for its payments product, establishing best practices, scalable processes, and a high-performing team over time.
• Develop and execute end-to-end demand generation content strategy spanning SEO, gated assets, mid-funnel conversion content, and product-led narratives.
• Write, edit, and ship high-impact content including SEO pillar pages, cluster articles, comparison content, ebooks, whitepapers, long-form guides, one-pagers, solution briefs, and product explainers.
• Partner closely with Product Marketing and Product teams to translate product launches, features, APIs, and workflows into searchable, understandable, and sellable content.
• Leverage user, customer, and market insights to refine ICP targeting, segmentation, messaging, and content distribution strategies.
• Collaborate with SEO and Performance Marketing teams to align content with keyword intent, funnel stages, and conversion goals.
• Use performance data to continuously optimize content for traffic quality, engagement, and pipeline impact, prioritizing measurement and iteration over instinct.
• Maintain a high bar for content quality and technical accuracy, ensuring complex financial and payment concepts are explained clearly without oversimplification.
• Build and sustain a structured experimentation mindset—scaling high-performing content, refreshing underperforming assets, and retiring outdated material.
• Balance short-term growth outcomes with long-term investments in evergreen content, topical authority, and durable demand generation.
• Manage freelancers and agencies, holding them to high standards for quality, timeliness, and alignment with brand voice and technical accuracy.
• Work within a fast-paced, global environment, communicating progress and impact clearly to cross-functional stakeholders across Growth, Product, SEO, and Lifecycle teams.
• Utilize CMS, SEO, analytics, and experimentation tools such as Webflow/WordPress, Google Search Console, GA4, and Ahrefs to inform content strategy and execution.
• Contribute to building a globally consistent yet locally flexible content operation that supports Airwallex’s rapid international expansion.
• Drive brand awareness and customer engagement through strategic, data-driven content that positions Airwallex as a leader in global payments and financial infrastructure.

🎯 Requirements

• 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company.
• Proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.
• Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
• Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
• Data-driven mindset with ability to analyze content performance and optimize based on results—not just instincts.
• Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.

🏖️ Benefits

• Opportunity to work at a US$8 billion fintech company backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Sequoia, and Salesforce Ventures.
• Join a global team of over 2,000 innovative professionals across 26 offices with founder-like energy and true ownership culture.
• Work on high-visibility, complex problems alongside exceptional teammates to build the future of global banking.
• Access to AI tools and technologies to work smarter and solve problems faster.
• Equal opportunity employer valuing diversity and inclusion across all dimensions of identity.
• Official communication and application process only through @airwallex.com emails and careers.airwallex.com.

Skills & Technologies

Onsite

Degree Required

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Airwallex (UK) Limited

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About Airwallex (UK) Limited

Airwallex is a global financial technology company providing cross-border payment and banking infrastructure for businesses. It offers multi-currency accounts, foreign exchange, card issuing, expense management, and embedded finance APIs. Founded in Melbourne in 2015, the company serves enterprises and SMEs across Asia-Pacific, Europe, and the Americas, operating under licenses in multiple jurisdictions and processing billions in annualized transaction volume.

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