Job Overview
Location
US - San Francisco
Job Type
Full-time
Category
Data Science
Date Posted
May 22, 2026
Full Job Description
đź“‹ Description
- • Own and scale Airwallex’s global growth content marketing engine for its payments product, establishing best practices, scalable processes, and a high-performing team over time.
- • Develop and execute end-to-end demand generation content strategy spanning SEO, gated assets, mid-funnel conversion content, and product-led narratives.
- • Write, edit, and ship high-impact content including SEO pillar pages, cluster articles, comparison content, ebooks, whitepapers, long-form guides, one-pagers, solution briefs, and product explainers.
- • Partner closely with Product Marketing and Product teams to translate product launches, features, APIs, and workflows into searchable, understandable, and sellable content.
- • Leverage user, customer, and market insights to refine ICP targeting, segmentation, messaging, and content distribution strategies.
- • Collaborate with SEO and Performance Marketing teams to align content with keyword intent, funnel stages, and conversion goals.
- • Use performance data to continuously optimize content for traffic quality, engagement, and pipeline impact, prioritizing measurement and iteration over instinct.
- • Maintain a high bar for content quality and technical accuracy, ensuring complex financial and payment concepts are explained clearly without oversimplification.
- • Build and sustain a structured experimentation mindset—scaling high-performing content, refreshing underperforming assets, and retiring outdated material.
- • Balance short-term growth outcomes with long-term investments in evergreen content, topical authority, and durable demand generation.
- • Manage freelancers and agencies, holding them to high standards for quality, timeliness, and alignment with brand voice and technical accuracy.
- • Work within a fast-paced, global environment, communicating progress and impact clearly to cross-functional stakeholders across Growth, Product, SEO, and Lifecycle teams.
- • Utilize CMS, SEO, analytics, and experimentation tools such as Webflow/WordPress, Google Search Console, GA4, and Ahrefs to inform content strategy and execution.
- • Contribute to building a globally consistent yet locally flexible content operation that supports Airwallex’s rapid international expansion.
- • Drive brand awareness and customer engagement through strategic, data-driven content that positions Airwallex as a leader in global payments and financial infrastructure.
🎯 Requirements
- • 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company.
- • Proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.
- • Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
- • Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
- • Data-driven mindset with ability to analyze content performance and optimize based on results—not just instincts.
- • Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
🏖️ Benefits
- • Opportunity to work at a US$8 billion fintech company backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Sequoia, and Salesforce Ventures.
- • Join a global team of over 2,000 innovative professionals across 26 offices with founder-like energy and true ownership culture.
- • Work on high-visibility, complex problems alongside exceptional teammates to build the future of global banking.
- • Access to AI tools and technologies to work smarter and solve problems faster.
- • Equal opportunity employer valuing diversity and inclusion across all dimensions of identity.
- • Official communication and application process only through @airwallex.com emails and careers.airwallex.com.
Skills & Technologies
Go
Onsite
Degree Required
About Airwallex (UK) Limited
Airwallex is a global financial technology company providing cross-border payment and banking infrastructure for businesses. It offers multi-currency accounts, foreign exchange, card issuing, expense management, and embedded finance APIs. Founded in Melbourne in 2015, the company serves enterprises and SMEs across Asia-Pacific, Europe, and the Americas, operating under licenses in multiple jurisdictions and processing billions in annualized transaction volume.
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