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Growth Lead, SMB Ads

OpenAI, Inc.

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• Develop and execute acquisition and activation strategies that help SMB advertisers discover, sign up for, and begin spending on OpenAI's advertising platform.
• Diagnose the advertiser funnel across awareness, landing pages, sign-up, onboarding, campaign creation, first spend, and early repeat spend.
• Own the SMB acquisition strategy across paid, organic search (SEO & GEO), social, partnerships, referrals, product-led growth, and emerging channels, continuously optimizing channel mix, CAC, activation, and first-sp.
• Partner with Product and Engineering to improve sign-up flows, onboarding, campaign setup, billing, measurement, and first-spend experiences.
• Translate SMB customer insight into positioning, messaging, funnel improvements, advertiser education, and product feedback.
• Use AI tools to accelerate experimentation, analysis, prototyping, campaign development, creative variation, and internal growth workflows.
• Build operating rhythms for experiment planning, performance readouts, funnel diagnostics, and cross-functional growth decisions.
• Work with contractors, agencies, or growth operators as needed to increase execution velocity.
• Help define how the acquisition and activation function should scale over time.

🎯 Requirements

• Have significant experience in growth marketing, product growth, performance marketing, demand generation, or SMB go-to-market roles with measurable ownership of acquisition, activation, or revenue outcomes.
• Have improved self-serve, product-led, SMB, merchant, advertiser, or high-volume customer funnels & can move from strategy to execution quickly
• Are highly analytical and comfortable using funnel analysis, cohort analysis, experimentation, and business metrics to make decisions.
• Have strong product instincts and can partner closely with Product, Engineering, and Data Science to improve conversion and customer experience.
• Are AI-native in how you work, using tools to move faster, generate leverage, prototype ideas, analyze data, and improve marketing workflows.

🏖️ Benefits

• Competitive salary
• Equity
• Comprehensive benefits package
• Opportunities for professional growth and development
• Collaborative and dynamic work environment

Skills & Technologies

Senior

Onsite

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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