Growth Manager, Perceptive eClinical

Calyx Institute Inc.

Job Overview

Location

Remote (UK)

Job Type

Full-time

Full Job Description

📋 Description

• Lead the transformation of the marketing function into a data-driven, AI-enabled pipeline generation engine to fuel commercial growth and support ambitious revenue objectives.
• Design and execute a B2B, ICP-driven lead generation strategy fully aligned with sales priorities and business goals.
• Build and scale a multi-channel go-to-market engine across digital campaigns, account-based marketing, LinkedIn, email automation, and events to support new product launches, major releases, and strategic partnerships.
• Own end-to-end funnel performance, continuously improving pipeline contribution, conversion rates, customer acquisition efficiency, and return on investment.
• Co-create sales enablement assets, campaign narratives, and competitive positioning materials to improve win rates and accelerate deal velocity.
• Support priority deals and Key Accounts through targeted messaging, competitive differentiation, and partner-led campaigns.
• Take full ownership of Salesforce (SFDC) and the broader marketing technology stack, ensuring seamless integration and operational excellence.
• Structure and optimise lead lifecycle management, nurturing flows, segmentation, and attribution tracking to ensure clean data and accurate reporting.
• Establish best practices for funnel transparency, CRM hygiene, and marketing automation.
• Build and maintain dashboards and reporting frameworks that provide real-time visibility of pipeline performance to inform strategic decision-making.
• Remain hands-on in CRM development, balancing execution with strategic input.
• Leverage AI applications (e.g., Claude, Copilot, and other generative and automation tools) to scale content generation, outreach, targeting, and personalisation.
• Implement intelligent automation across marketing and sales workflows to improve efficiency and enhance campaign performance.
• Experiment with emerging AI-enabled tools and workflows using a test-and-learn mindset to stay ahead of industry trends.
• Work closely with the Chief Commercial Officer and Sales teams to ensure pipeline quality, funnel health, and alignment on Ideal Customer Profile (ICP) targeting.
• Translate business priorities and growth initiatives into actionable marketing campaigns.
• Collaborate with Product and Strategy teams to refine messaging, value propositions, and competitive differentiation.
• Execute joint campaigns with strategic partners to drive pipeline contribution and accelerate partnership revenue.
• Lead and develop a lean, high-performing team, fostering a culture of accountability, collaboration, and continuous improvement.
• Set clear objectives and manage team performance in line with organisational standards and local legislation.
• Partner with HR on formal people processes, including compensation discussions and disciplinary matters.
• Ensure delivery against all people-related KPIs and objectives.
• Own and manage the marketing budget with discipline and transparency, tracking performance and reallocating resources to maximise impact.
• Coordinate and manage external resources including agencies, freelancers, and contractors to augment capacity and bring specialised expertise.
• Collaborate with global and cross-business marketing teams to share best practices, align on brand positioning, and leverage synergies.
• Apply hands-on expertise with Salesforce (SFDC) or HubSpot, marketing automation platforms, and CRM-driven campaign execution.
• Translate data analysis, funnel modelling, attribution, and performance reporting into strategic insights.
• Build and scale lead generation systems from the ground up to drive measurable pipeline growth.
• Demonstrate deep understanding of B2B go-to-market mechanics, funnel optimisation, ICP development, and conversion improvement.
• Utilise AI tools and marketing automation to increase efficiency and impact.
• Maintain excellent interpersonal, verbal, and written communication skills.
• Manage multiple and varied tasks with enthusiasm, prioritising workload with attention to detail.
• Identify and implement process improvements proactively.
• Participate in skills improvement training and encourage team participation.
• Coach others to enhance individual and professional development, sharing knowledge, skills, and expertise.
• Work seamlessly across global teams, influence without authority, and build trust with diverse stakeholders.
• Apply appropriate leadership styles to manage team members effectively.
• Demonstrate financial management acumen with ability to strictly manage a complex and large budget to demanding targets.

🎯 Requirements

• Proven experience managing, leading, and mentoring colleagues
• Substantial experience in Growth, Digital Marketing, Demand Generation, or Revenue Operations within fast-paced, ambitious environments
• Hands-on expertise with Salesforce (SFDC) or HubSpot, marketing automation platforms, and CRM-driven campaign execution
• B2B technology or SaaS experience essential; understanding of complex buying journeys, multi-stakeholder decision-making, and enterprise sales cycles
• Proven track record of implementing a new lead generation ecosystem leveraging new technology that resulted in significant increase in high-quality leads and revenue growth
• Fluent in English

🏖️ Benefits

• 25 days’ holiday (with the option to buy more)
• Health Cash Plan, optional private health and dental insurance, and health screens
• Generous pension scheme with up to 10% employer contribution, life assurance, and season ticket loan

Skills & Technologies

Remote

Degree Required

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Calyx Institute Inc.

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About Calyx Institute Inc.

Calyx Institute Inc. is a 501(c)(3) nonprofit research and education organization focused on privacy, security, and open communications. It designs and operates privacy-centric telecommunications services, including mobile data plans and VPN access, and supports open-source projects such as the CalyxOS Android distribution. Through advocacy, training, and direct service provision, the institute aims to protect individual rights in digital environments and promote accessible, secure technologies for journalists, activists, and the general public.

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