Growth Marketing Campaign Strategist

📋 Description

• • As a Growth Marketing Campaign Strategist on PAR Technology's Demand Generation team, you serve as the connective tissue between marketing and sales, focusing on demand generation by building, writing, and managing outbound campaigns that move franchisee operators and corporate prospects from unaware to engaged, and from engaged to booked meetings with the sales team.
• • You will write all email copy, voicemail scripts, and LinkedIn messaging for outbound sales sequences targeting franchisee operators and corporate decision-makers across PAR's FAST, FAM, and SDR sales teams; build and manage multi-step sequenced campaigns in Gong Engage; design branded email banners in Canva and produce full HTML promotional emails via Pardot/Marketing Cloud; build and update brand-specific landing pages on partech.com using WordPress and Elementor; analyze campaign performance at the step and sequence level; meet regularly with sales leaders to understand pipeline needs; stay current on franchise brand news and operator pain points; and produce and edit video content using Descript as needed.
• • PAR Technology Corporation has been a leader in restaurant technology for over four decades, empowering brands worldwide to create lasting connections with guests through innovative software and hardware solutions that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries, embracing a 'Better Together' ethos with Unified Customer Experience solutions combining point-of-sale, digital ordering, loyalty, back-office software, and industry-leading hardware and drive-thru offerings.
• • In this role, you will develop expertise in B2B demand generation for the restaurant technology sector, master sales engagement platforms like Gong Engage, refine data-driven campaign optimization techniques, gain hands-on experience with marketing automation tools (Pardot/Marketing Cloud), WordPress/Elementor, and video editing (Descript), while contributing directly to pipeline growth and sales readiness for a global enterprise.