Growth Marketing Specialist

📋 Description

• • A Growth Marketing Specialist role at Zoe focused on scaling paid marketing channels to drive customer acquisition and app membership growth in the UK and EU.
• • Day-to-day responsibilities include managing Meta and Google Ads campaigns, adjusting bids and budgets, running creative tests, analyzing performance metrics, and optimizing the user funnel for efficient scaling.
• • Zoe is a health-focused company building a best-in-class acquisition engine with data and velocity at its core, collaborating closely with Website, Creative, Analytics, and Finance teams.
• • The role offers the opportunity to master end-to-end paid funnel architecture, deepen expertise in mobile attribution and analytics, and directly impact user growth and retention through data-driven decision making.