GTM Engineer

Arcade Software Inc.

Job Overview

Location

San Francisco Bay Area

Job Type

Full-time

Full Job Description

📋 Description

• Own the transition of Arcade users from self-serve to enterprise customers by designing and executing the commercial motion that scales customer expansion.
• Write and iterate on scalable playbooks that define how Arcade is sold, expanded upon, and narrated to enterprise buyers across different industries and use cases.
• Partner with Marketing and RevOps to design, launch, and measure outbound and expansion experiments that identify high-intent accounts and optimize conversion paths.
• Analyze product usage data and revenue signals to determine which accounts are ready for enterprise conversations and which require further nurturing, ensuring precise timing and targeting.
• Work directly with enterprise prospects and customers to coach them on leveraging Arcade’s full capabilities—including demos, video, and content—to craft compelling product stories that align with their business outcomes.
• Lead pricing and packaging discussions for high-value opportunities, anchoring proposals in customer-validated outcomes rather than generic feature lists.
• Serve as the bridge between customers and product teams, collecting and synthesizing real-world feedback to inform product roadmap priorities and feature enhancements.
• Build systems and processes that transform ad-hoc customer success tactics into repeatable, measurable, and scalable commercial engines.
• Maintain Salesforce hygiene with accurate pipeline tracking, forecast precision, and clear stage governance to ensure reliable revenue visibility.
• Leverage data fluency to prioritize accounts based on behavioral signals, engagement patterns, and revenue potential, moving beyond intuition to data-driven decision-making.
• Collaborate cross-functionally with Sales, Marketing, and Product teams with urgency and clarity, ensuring alignment on customer goals and company objectives.
• Demonstrate storytelling ability by transforming ambiguous customer challenges into coherent, persuasive narratives that highlight the value of Arcade’s platform.
• Continuously test and refine assumptions about customer behavior, buying triggers, and expansion thresholds through iterative experimentation and rapid feedback loops.
• Ship tangible outputs—whether playbooks, campaigns, or internal tools—that operationalize the GTM strategy and reduce reliance on individual effort.
• Maintain a builder’s mindset: proactively identifying gaps in the commercial process and creating solutions before being asked, iterating based on what breaks or succeeds.
• Represent Arcade externally and internally as a thought leader in product-led growth, enterprise adoption, and narrative-driven selling.
• Participate in biannual company retreats and contribute to building a team culture grounded in diversity, inclusion, and psychological safety.
• Utilize tools including Notion, Linear, and Superhuman to manage workflows, track initiatives, and maintain communication efficiency across distributed teams.
• Operate in a meeting-light environment that prioritizes deep work, autonomy, and outcome-oriented results over process overhead.

🎯 Requirements

• 3 to 5+ years in a customer-facing commercial role with closing or expansion experience, including roles such as SE, CS, Account Management, PMM, agency strategist, or founder-led sales
• Experience at a fast-growing startup through an early-scale phase (10 to 100+ employees, $1M to $20M+ ARR)
• Familiarity with product-led growth and the journey from self-serve users to enterprise buyers
• Builder’s instinct: ability to create, ship, and iterate on playbooks and systems without waiting for direction
• Data fluency: use of product usage signals and revenue data to prioritize accounts and guide commercial decisions
• Salesforce hygiene, accurate forecasting, and pipeline management discipline

🏖️ Benefits

• Competitive salary and meaningful equity
• Unlimited PTO and sick days
• 401k plus top-tier Health, Dental, Vision
• Remote work stipend and commuter benefits
• Meeting-light culture
• Biannual company retreats
• Access to Notion, Linear, Superhuman
• A team that values diversity and inclusion

Skills & Technologies

Remote

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Arcade Software Inc.

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About Arcade Software Inc.

Arcade develops a product-led growth platform that lets software companies create interactive demos and product tours without engineering resources. Teams record their application, stitch together guided walk-throughs, and embed or share them to boost conversion, onboarding, and sales enablement. The platform captures HTML/CSS to keep demos always current, supports branching, personalization, and analytics. Founded in 2021 and headquartered in San Francisco, Arcade serves B2B SaaS vendors seeking to showcase features to prospects and customers through self-serve, on-demand experiences that shorten sales cycles and reduce support load.

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